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Pearson VUEPosted 10/21/2026full-timeRemote • New Jersey • United StatesMid-LevelSenior💰 $80,000 - $90,000 per yearWebsite
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing integrated digital marketing campaigns, with a strong focus on audience segmentation, messaging frameworks, and go-to-market strategies. Proficient in translating complex product information into compelling customer-focused messaging across multiple channels.
Highest-signal resume keywords
Integrated Digital Marketing CampaignsAudience SegmentationProduct Messaging DevelopmentProject ManagementABM Strategies
About the role
Key responsibilities & impact- Develop and maintain product positioning, messaging, value propositions, and key differentiators
- Translate product features and capabilities into clear customer benefits and outcomes
- Develop and support go-to-market strategies and product launches
- Create target audience, messaging, content, channel, and campaign plans
- Develop messaging frameworks for audiences, personas, markets, accounts, and use cases
- Develop and execute ABM strategies for high-value accounts, audience segments, markets, and growth opportunities
- Create account- and segment-specific strategies to move audiences toward conversion
- Translate product marketing and ABM strategies into integrated, multi-channel campaigns
- Support campaigns across email, paid digital, organic social, web, webinars, events, nurture programs, and retargeting
- Develop email campaigns, blogs, thought leadership, customer stories, case studies, webinars, and product collateral
- Adapt product messaging and content for audiences, segments, channels, and customer journey stages
- Ensure consistent product and campaign messaging across channels and customer touchpoints
- Analyze customers, prospects, buyers, decision-makers, and competitors
- Identify trends and patterns to improve segmentation and targeting
- Use performance insights to optimize audiences, messaging, content, offers, and channel strategy
Requirements
What you’ll need- 3–7+ years of experience in marketing, product marketing, EdTech, education, or a related field
- Strong writing and storytelling skills
- Ability to translate complex product information into compelling customer-focused messaging
- Experience developing and executing integrated digital marketing campaigns
- Strong understanding of audience segmentation, personalization, and the customer journey
- Strong project management skills
- Ability to manage multiple priorities and cross-functional stakeholders
- Comfortable balancing strategic thinking with hands-on execution
Benefits
Comp & perks- Annual incentive program eligibility
- Benefits package (details referenced via employer benefits link)
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
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Hard Skills
Product PositioningMessaging FrameworksGo-To-Market StrategiesEmail Campaign DevelopmentContent CreationPerformance AnalysisCustomer Journey MappingCampaign OptimizationMarket AnalysisConversion Strategies
Soft Skills
Strong Writing SkillsStorytelling SkillsStrategic ThinkingCross-Functional CollaborationPrioritization
Industry Keywords
EdTechEducationDigital MarketingCustomer TouchpointsMulti-Channel CampaignsNurture ProgramsWebinarsContent MarketingTarget AudienceCustomer Insights