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Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing and commercialization within the life sciences sector, focusing on research instruments and software. Proven ability to translate global strategies into effective US marketing plans, drive adoption, and analyze market performance.
Highest-signal resume keywords
Product Marketing ExperienceFlow Cytometry ExpertiseGo-To-Market StrategyCommercialization LeadershipAnalytical Skills
About the role
Key responsibilities & impact- Own the US marketing plan, priorities, and commercial performance for Research Instruments and associated software
- Translate global strategy into US segmentation, value propositions, competitive differentiation, and go-to-market plans
- Identify customer needs, adoption barriers, portfolio mix opportunities, and growth priorities
- Provide US input to Global Product Marketing and Product Management on roadmaps, messaging, claims, regional demand, and forecast assumptions
- Lead regional commercialization of new instruments, configurations, software, accessories, and lifecycle initiatives
- Own launch readiness, target segments, forecasts, pricing inputs, sales enablement, demand objectives, and post-launch performance tracking
- Partner with Marketing Operations and Field Marketing on campaigns, events, and account activation
- Monitor launch adoption, diagnose performance gaps, and lead corrective actions
- Lead portfolio analysis for annual operating plans, regional business reviews, and quarterly projections
- Analyze revenue, growth, portfolio mix, funnel health, conversion, price realization, and competitive dynamics
- Develop regional pricing recommendations, promotions, commercial offers, and customer business cases
- Support major opportunities through value framing and product guidance
- Define target audiences and demand priorities and maintain portfolio funnel health
- Adapt launch materials, sales playbooks, competitive tools, and training for US customer needs
- Partner with Field Applications on workflow, customer-outcome, use-case, and demo messaging
- Lead voice-of-customer, KOL, competitive, and win/loss programs
- Identify and develop early-adopter, evaluation, and reference sites; create testimonials, application evidence, and peer advocacy
- Serve as the US Research Instruments marketing subject-matter expert
- Build feedback loops across Sales, Field Applications, Field Marketing, Marcom, and global teams
- Report to the Senior Director, Commercial Marketing, Americas, and partner cross-functionally with global and US commercial teams
Requirements
What you’ll need- 5-7+ years of product marketing, commercial marketing, or product management experience in the life sciences industry
- Professional flow cytometry experience required
- Demonstrated knowledge of research instruments, applications, workflows, and customer buying considerations
- Proven experience leading regional go-to-market strategy and commercialization or launches for complex research instruments or capital equipment
- Strong commercial and analytical skills, including portfolio performance, forecasting, pricing, funnel metrics, and market insights
- Excellent communication and cross-functional leadership skills
- Bachelor's degree in life sciences, business, marketing, or a related discipline
- Advanced degree preferred
- Experience with capital sales cycles, complex deals, CRM, and business intelligence tools preferred
- Moderate travel expected
- Ability to work on-site at least four days per week for most roles, according to the posting's on-site collaboration policy
Benefits
Comp & perks- Medical, dental, vision, health savings and flexible spending accounts
- Life and disability insurance
- Wellness resources, mental health support, and disease management programs
- 401(k)
- Deferred compensation programs
- Financial counseling
- DailyPay
- Educational savings resources
- Paid time off and company holidays
- Educational assistance
- Parental leave and adoption assistance
- Backup care and caregiving support
- Employee assistance programs
- Commuter benefits
- Pet insurance
- Legal services
- Associate discount programs
- Bereavement, military, personal, family and medical leave, and jury duty leave
- Moderate travel for internal meetings, customer engagements, sales meetings, and industry events
- Performance-based reward and recognition opportunities
- Comprehensive Total Rewards program
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product ManagementMarket InsightsPortfolio Performance AnalysisForecastingPricing StrategyFunnel MetricsCommercial Offers DevelopmentLaunch ReadinessCustomer Needs AnalysisCompetitive Differentiation
Soft Skills
Excellent CommunicationCross-Functional Leadership
Tools & Technologies
CRMBusiness Intelligence Tools
Industry Keywords
Life SciencesResearch InstrumentsCapital EquipmentSales EnablementCustomer AdvocacyKOL ProgramsMarket SegmentationAdoption BarriersField MarketingCommercial Performance