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Posted: 10/20/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing go-to-market strategies for SaaS products, with a strong focus on customer needs, market trends, and competitive analysis. Proven ability to lead product launches and collaborate across teams to drive revenue growth and optimize marketing strategies.
Highest-signal resume keywords
Product Marketing ExperienceGo-To-Market Strategy DevelopmentCompetitive AnalysisProject Management SkillsEnterprise B2B SaaS Expertise
About the role
Key responsibilities & impact- Develop and execute go-to-market strategy, positioning, messaging, packaging, and promotion for SaaS products
- Cultivate understanding of customer needs, market trends, and competitive landscape to drive ICP refinement and quarterly growth plans
- Partner with sales and marketing leaders to drive pipeline, win rates, and revenue growth
- Collaborate with product, sales, and marketing teams to maintain alignment
- Lead product launches across cross-functional teams, ensuring successful release and adoption
- Develop and execute sales enablement to accelerate deal velocity and increase win-rate conversions
- Conduct customer and market research to inform GTM priorities, packaging strategies, and marketing campaigns
- Conduct competitor analysis for positioning and sales enablement
- Collaborate with content and marketing teams on case studies, product videos, whitepapers, and blog posts
- Track and analyze product marketing KPIs to optimize strategies and align with business goals
- Ensure security, availability, processing integrity, confidentiality, and privacy of company and customer systems and data
Requirements
What you’ll need- 5+ years of experience in product marketing in an enterprise B2B SaaS company focused on Supply Chain Management / Execution or Planning, ideally with experience in Demand-based Planning
- Proven track record of successfully launching and managing a multi-product product portfolio and driving pipeline growth
- Experience with competitive analysis, customer research, and market positioning
- Strong understanding of enterprise buyer needs, supply chain technology market dynamics, and the SAP ecosystem
- Excellent written and verbal communication skills with the ability to translate complex technical concepts into simple, compelling messaging
- Strong project management skills with the ability to meet simultaneous and multiple deadlines
- Demonstrable experience articulating persona-based differentiated value propositions across the buying committee's journey
- BS/BA in marketing, Business, or a related field (MBA is a plus)
- Must be able to work remotely in the US; candidates in Eastern and Central Time are preferred
- Security-first approach and responsibility for securing work devices, work areas, communications, and company/customer data
Benefits
Comp & perks- Flexible work locations
- Inclusive parental leave policy that supports all parents and careers
- Health & Voluntary Insurance Options
- Paid Time Off & Holidays
- Retirement savings and bonus programs
- Quarterly employee engagement events
- Wellness & Mental Health Initiatives
- Generous Employee Referral Program
- Fun work environment
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market PositioningSales EnablementCustomer ResearchKPI Tracking and AnalysisMulti-Product Portfolio ManagementDemand-Based PlanningPersona-Based Value Proposition ArticulationSaaS Product PromotionPipeline Growth StrategiesSupply Chain Technology Knowledge
Soft Skills
Excellent Communication SkillsCollaborationAdaptabilityProblem-SolvingTime Management
Tools & Technologies
SAP EcosystemMarketing Automation ToolsContent Management SystemsData Analytics PlatformsCRM Software
Certifications & Qualifications
BS/BA in MarketingMBA (Preferred)
Industry Keywords
B2B SaaSSupply Chain ManagementExecutionPlanningMarket TrendsCustomer NeedsCompetitive LandscapeSecurity-First ApproachRemote WorkEastern and Central Time