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Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing and commercialization strategies within the life sciences sector, with a strong focus on flow cytometry and research instruments. Capable of translating global strategies into actionable US marketing plans while leveraging analytical skills to drive portfolio performance and customer engagement.
Highest-signal resume keywords
Product Marketing ExperienceFlow Cytometry ExpertiseGo-To-Market StrategyCommercialization LeadershipAnalytical Skills
About the role
Key responsibilities & impact- Own the US Clinical Systems and Research Instruments marketing plan, priorities, and commercial performance
- Translate global strategy into US segmentation, value propositions, competitive differentiation, and go-to-market plans
- Identify customer needs, adoption barriers, portfolio mix opportunities, and growth priorities
- Provide US input to Global Product Marketing and Product Management on roadmap, messaging, claims, demand, and forecast assumptions
- Lead regional commercialization of new instruments, configurations, software, accessories, and lifecycle initiatives
- Own launch readiness, target segments, pricing inputs, sales enablement, demand objectives, and post-launch tracking
- Partner with Marketing Operations and Field Marketing on campaigns, events, and account activation
- Monitor launch adoption, diagnose performance gaps, and lead corrective actions
- Analyze revenue, growth, portfolio mix, funnel health, conversion, price realization, and competitive dynamics
- Develop regional pricing recommendations, promotions, commercial offers, and customer business cases
- Support major opportunities through value framing and product guidance
- Define target audiences and demand priorities; maintain portfolio funnel health
- Adapt launch materials, sales playbooks, competitive tools, and training for US customer needs
- Translate workflows and customer outcomes into use-case messaging and demo stories
- Lead voice-of-customer, KOL, competitive, and win/loss programs
- Develop early-adopter, evaluation, and reference sites and convert customer experience into testimonials and peer advocacy
- Serve as the US Research Instruments marketing subject-matter expert
- Build feedback loops across Sales, Field Applications, Field Marketing, Marcom, and global teams
- Report to the Senior Director, Commercial Marketing, Americas, and partner with cross-functional teams
Requirements
What you’ll need- 5-7+ years of product marketing, commercial marketing, or product management experience in the life sciences industry
- Professional flow cytometry experience required
- Demonstrated knowledge of research instruments, applications, workflows, and customer buying considerations
- Proven experience leading regional go-to-market strategy and commercialization or launches for complex research instruments or capital equipment
- Strong commercial and analytical skills, including portfolio performance, forecasting, pricing, funnel metrics, and market insights
- Excellent communication and cross-functional leadership skills
- Bachelor's degree in life sciences, business, marketing, or a related discipline
- Experience with capital sales cycles, complex deals, CRM, and business intelligence tools preferred
- Moderate travel expected for internal meetings, customer engagements, sales meetings, and industry events
Benefits
Comp & perks- Medical, dental, vision, health savings and flexible spending accounts
- Life and disability insurance
- Wellness resources
- Mental health support
- Disease management programs
- 401(k)
- Deferred compensation programs
- Financial counseling
- DailyPay
- Educational savings resources
- Paid time off
- Company holidays
- Educational assistance
- Parental leave
- Adoption assistance
- Backup care
- Caregiving support
- Employee assistance programs
- Commuter benefits
- Pet insurance
- Legal services
- Associate discount programs
- Bereavement, military, personal, family and medical leave, and jury duty leave
- Competitive compensation and benefits programs
- Reward and recognition opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product ManagementMarket InsightsForecastingPricing StrategyPortfolio Performance AnalysisSales EnablementDemand GenerationCompetitive DifferentiationCustomer Needs AssessmentLaunch Readiness
Soft Skills
Excellent CommunicationCross-Functional Leadership
Tools & Technologies
CRMBusiness Intelligence Tools
Industry Keywords
Life SciencesResearch InstrumentsCapital EquipmentSales CyclesCustomer EngagementMarket SegmentationValue PropositionCompetitive DynamicsVoice-of-CustomerKOL Programs