Spirits Sales Manager
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Posted: 10/20/2026
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Posted: 10/20/2026Spirits Sales Manager
Creature Comforts Brewing Co.Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in spirits sales, including launching new products and managing distributor relationships while adhering to state regulations. Proven ability to build and maintain relationships within the bar and restaurant community, execute marketing strategies, and analyze market performance.
Highest-signal resume keywords
Spirits Sales ExperienceDistributor ManagementCocktail KnowledgeEvent PlanningCRM Systems Proficiency
About the role
Key responsibilities & impact- Build and own the Georgia and South Carolina sales plan to achieve annual volume, distribution, and placement targets
- Prioritize Atlanta, followed by Savannah and Charleston, and adjust market investment based on performance and opportunity
- Build and maintain prioritized target account lists
- Lead launches of new spirits, including three gins and recurring small-batch releases
- Recommend structure and hiring for a growing spirits sales team and identify expansion markets
- Serve as the in-market spirits expert across bourbon, American whiskey, gin, aperitivo and amaro, liqueurs, and brandy
- Provide market feedback on pricing, packaging, and consumer response to product and brand teams
- Manage day-to-day spirits relationships with Georgia and South Carolina distributors
- Train distributor sales representatives and conduct regular market work-withs
- Build and run distributor incentive and sales programs within state regulations
- Coordinate purchase orders, load-ins, launch timing, inventory, depletions, forecasts, and allocations
- Earn cocktail menu, well, and back-bar placements at priority bars and restaurants
- Build relationships with bartenders, bar managers, and beverage directors
- Deliver staff trainings and develop signature cocktail programs with accounts
- Secure and grow independent and chain retail placements
- Execute permitted in-store tastings, displays, and merchandising
- Plan and execute events, samplings, guest bartending shifts, and brand activations
- Represent spirits at trade events, cocktail festivals, and industry gatherings
- Collaborate with social and photography teams to create brand content
- Follow Georgia and South Carolina alcohol laws
- Track depletions, placements, and program results and deliver monthly territory reports
- Manage the territory budget for samples, point-of-sale materials, and events and measure return on spend
- Perform regular evening and weekend work and travel throughout the territory
Requirements
What you’ll need- 3 to 5 years of spirits sales experience with a supplier, distributor, or as a brand ambassador, with a track record of growing distribution and menu placements
- Deep knowledge of cocktails, cocktail history, and spirits production across whiskey, gin, aperitivo and amaro, liqueurs, and brandy
- Bartending experience strongly preferred
- Experience launching new spirits brands or small-batch and limited releases is a strong plus
- Established relationships in the Atlanta bar and restaurant community strongly preferred
- Relationships in Savannah or Charleston are a plus
- Working knowledge of the three-tier system and distributor management, including depletion data and distributor programming
- Knowledge of Georgia and South Carolina alcohol regulations, or ability to learn them quickly
- Confident presentation skills for bar staff and distributor sales meetings
- Highly organized and able to manage many accounts, events, and orders simultaneously
- Comfortable with CRM systems, spreadsheets, and depletion reporting tools
- Self-directed, with judgment to build structure and process for a new sales function
- Must be at least 21 years of age
- Valid driver's license for the state where work is performed, clean driving record, and reliable transportation
- Regular travel to Savannah, Charleston, and throughout Georgia and South Carolina, with overnight travel up to 25–40% of total work time
- Able to lift and carry cases of glass bottles and event supplies weighing up to 50 lbs
- Able to load, transport, and set up event equipment
- Able to stand and walk for extended periods
- Able to bend, kneel, squat, and reach overhead
- Industry certifications such as BAR, WSET, CSS, or similar are a plus
Benefits
Comp & perks- Travel and lodging expenses are covered
- Exempt position
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales PlanningMarket AnalysisInventory ManagementDepletion ReportingProduct LaunchingAccount ManagementBudget ManagementTraining DevelopmentEvent ExecutionRelationship Building
Soft Skills
Organizational SkillsPresentation SkillsSelf-DirectedJudgmentCollaboration
Tools & Technologies
CRM SystemsSpreadsheetsDepletion Reporting Tools
Certifications & Qualifications
BARWSETCSS
Industry Keywords
Three-Tier SystemGeorgia Alcohol RegulationsSouth Carolina Alcohol RegulationsSpirits ProductionBartending ExperienceBrand ActivationsMarket FeedbackDistributor IncentivesCocktail ProgramsTrade Events