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Posted: 10/16/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in community management and customer engagement through effective content creation and social media strategy. Proven ability to design and execute activation plans, manage multiple programs, and enhance brand awareness across platforms.
Highest-signal resume keywords
Community ManagementContent CreationSocial Media StrategyEvent PlanningCustomer Engagement
Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Build an activation plan for every new customer during onboarding alongside the Customer Success Manager
- Track activation levels of existing accounts and create plans to move low-engagement accounts upward
- Create and ship activation kits including launch decks, mascot and poster assets, leaderboard displays, email templates, and swag
- Run launch events such as leaderboard reveals and trophy deliveries
- Tailor activation plans to each district and its champion structure
- Run competitive leaderboard programs across customers
- Design and ship recurring promotions and events including Cybersecurity Awareness Month kits, awards, new-customer challenges, and swag drops
- Build and host customer community calls and an online community space
- Partner with Customer Success on low-engagement accounts using activation plays
- Celebrate customer engagement on CyberNut channels
- Own CyberNut's TikTok, Instagram, and LinkedIn accounts and manage a weekly content calendar
- Create, film, and publish approximately 4–5 posts per week
- Develop the CyberNut squirrel mascot as a recognizable social personality
- Film content on site at districts and conferences and appear on camera
- Own the swag program, including products, eligibility, shipping, and budget
- Attend regional K-12 IT conferences and state ed-tech events with customers
- Run public customer recognition programs and social shout-outs
- Turn customer programs into ongoing social content
- Equip customer champions with ambassador materials
- Engage with comments, message champions, and promptly celebrate district posts
- Review activation, participation, report rates, social reach, engagement, and customer stories with company leadership and Customer Success
- Surface warm referrals and reference customers to Sales
- Provide customer stories, case study leads, and conference co-presenters to Marketing
- Bring community feedback and pilot participants to Product
Requirements
What you’ll need- Gen Z or millennial content creator who lives on social media
- Native experience building, publishing, and creating content on TikTok, Instagram, and LinkedIn
- 2+ years in community management, customer marketing, brand, content creation, or social media
- Experience ideally at a B2B or education technology company
- Track record of running programs, events, or campaigns that measurably increased engagement, brand awareness, and activation
- Strong writing and an eye for visual content
- Comfort owning company social accounts on TikTok, Instagram, and LinkedIn, plus a content calendar
- Comfortable and confident on camera
- Excitement about frequent travel and the energy and judgment to represent CyberNut in person at conferences and customer events
- Strong organization and ability to manage many districts, programs, and deadlines simultaneously
- Bonus: experience in K-12 education, with school IT teams, or in cybersecurity
- Must be able to work in Los Angeles for the preferred in-office scenario, or be located within the United States for remote consideration
Benefits
Comp & perks- Full-time employment
- Frequent travel opportunities across the country to customer sites, school districts, and K-12 conferences
- Direct work with the CEO and VP of Marketing
- Exposure to Customer Success, Sales, Marketing, and Product teams
- Opportunity to build the community and social brand from the ground up
- Opportunity to see work reflected in district engagement, renewals, referrals, and brand growth
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content CreationSocial Media ManagementEvent PlanningCampaign ManagementWritingVisual Content CreationData TrackingEngagement Metrics AnalysisProgram DevelopmentBrand Awareness Strategies
Soft Skills
Strong OrganizationConfidence On CameraInterpersonal CommunicationCreativityJudgment
Tools & Technologies
TikTokInstagramLinkedInContent CalendarOnline Community Platforms
Industry Keywords
B2BEducation TechnologyK-12 EducationCybersecurityCustomer Success