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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B Digital Marketing and Demand Generation, with a strong focus on Account-Based Marketing, Campaign Strategy Development, and Performance Analysis. Proficient in leveraging AI and Marketing Technology to enhance campaign effectiveness and drive revenue growth.
Highest-signal resume keywords
B2B Digital MarketingDemand GenerationAccount-Based MarketingCampaign Strategy DevelopmentPerformance Analysis
About the role
Key responsibilities & impact- Lead Form3’s digital growth and demand generation strategy
- Create go-to-market plans for products, propositions, markets and strategic announcements
- Create integrated, multi-channel programmes generating awareness, engagement, qualified leads and pipeline
- Build account-based marketing programmes for high-value prospects and strategic accounts
- Use AI, automation and marketing technology to improve targeting, personalisation, lead generation and campaign performance
- Monitor performance across the marketing funnel and make insight-led recommendations
- Improve website performance, conversion rates, user journeys and marketing-driven engagement
- Report to the Marketing Director
- Work closely with Sales, Customer Success, Product and the wider Marketing team
- Align marketing activity with commercial priorities and identify opportunities within strategic accounts
Requirements
What you’ll need- 6+ years’ experience in B2B digital marketing, demand generation or campaign management
- Strong experience developing campaign strategies and delivering integrated marketing campaigns
- Proven ability to link marketing investment to revenue growth and return on investment
- Expertise in account-based marketing, audience segmentation, pipeline generation and campaign activation
- Practical experience using AI, automation and marketing technology to improve campaign performance
- Strong digital marketing capability across websites, landing pages, email, paid media, search and social
- Strong analytical and performance-reporting skills
- Commercial and customer-focused approach
- Excellent communication and stakeholder-management skills
- Ability to collaborate effectively across functions
- Experience within technology, SaaS, Fintech or payments is desirable
- Working experience across multiple markets, e.g. UK/Europe/NA, is desirable
- Familiarity with Salesforce, Pardot, Salesloft, Cognism and ZoomInfo is desirable
Benefits
Comp & perks- 100% remote, flexible business
- Part-time working arrangements available
- Healthy work-life balance
- Full benefits package available via the careers page
- Equipment provided for remote work
- Support during the first few days, including team members visiting the office
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ManagementAudience SegmentationPipeline GenerationIntegrated Marketing CampaignsConversion Rate OptimizationLead GenerationMarketing Funnel MonitoringInsight-Led RecommendationsDigital Marketing CapabilityPerformance Reporting
Soft Skills
Excellent CommunicationStakeholder ManagementCollaboration
Tools & Technologies
AIMarketing AutomationSalesforcePardotSalesloftCognismZoomInfo
Industry Keywords
SaaSFintechPaymentsMulti-Market ExperienceCommercial Focus