Hunt St

Funnel & Performance Marketing Specialist

Hunt St
Posted 10/21/2026contractRemote • PhilippinesMid-LevelSenior💰 A$2,000 - A$2,300 per monthWebsite
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Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in building and optimizing marketing funnels, including landing pages, booking systems, and customer journeys. Proficient in managing Meta Ads campaigns and implementing data-driven strategies for conversion rate optimization and lead generation.

Highest-signal resume keywords
Funnel OptimizationMeta Ads ManagementGoHighLevel ProficiencyConversion TrackingSales Copywriting

About the role

Key responsibilities & impact
  • Build, launch and optimise landing pages, sales pages, booking pages, application forms and complete customer acquisition funnels
  • Develop offer flows and funnel variations from concept through live implementation
  • Write and refine conversion-focused sales copy, headlines, calls to action and messaging
  • Map customer journeys and identify friction points
  • Launch and split-test landing pages, offers, messaging, layouts and funnel elements
  • Build automations and integrations connecting each funnel stage
  • Monitor conversion performance and implement improvements based on user behaviour and sales outcomes
  • Manage and optimise Meta advertising campaigns across Facebook and Instagram
  • Develop testing strategies for creative concepts, hooks, messaging, offers, audiences and campaign structures
  • Manage advertising budgets, campaign scaling, optimisation and spend allocation
  • Analyse campaigns for qualified leads, bookings and sales
  • Develop ad copy, scripts and creative briefs; collaborate with video and creative teams
  • Implement and troubleshoot tracking across advertising platforms, landing pages, booking systems, CRM workflows and sales processes
  • Configure UTMs, Meta Pixel, Conversions API and conversion events
  • Set up CRM integrations and workflows to preserve lead and campaign data
  • Connect advertising and funnel activity with bookings, attendance and closed sales
  • Improve call-funnel lead generation, booking completion, attendance and sales conversion
  • Build pre-call nurture and follow-up sequences, including automated email and SMS workflows
  • Build and manage GoHighLevel funnels, forms, booking pages, workflows, CRM pipelines and integrations
  • Use Claude, Lovable and similar AI tools for research, copywriting, development, prototyping and troubleshooting
  • Develop hypotheses, prioritise and execute A/B tests, measure results, document learnings and communicate optimisation opportunities
  • Collaborate with reporting and finance to validate marketing data and attribution

Requirements

What you’ll need
  • Philippines-based candidates
  • Proven, hands-on experience building and optimising complete marketing funnels
  • Ability to independently build landing pages, booking pages, forms, automations and customer journeys
  • Strong practical experience managing Meta Ads campaigns, including budgets, creative testing, optimisation and performance analysis
  • Strong, hands-on experience with GoHighLevel, including funnels, workflows, CRM pipelines, booking systems and email/SMS automation
  • Experience with conversion tracking, UTMs, pixels, CAPI and marketing platform integrations
  • Understanding of end-to-end attribution and connecting leads and customer journeys with downstream sales outcomes
  • Experience building and optimising call funnels, including lead nurturing, booking conversion and show-rate improvement
  • Strong sales copywriting skills
  • Experience with A/B testing, conversion rate optimisation and data-driven experimentation
  • Ability to diagnose funnel bottlenecks and personally implement solutions
  • Commercial awareness of acquisition costs, lead quality, conversion rates and revenue
  • Ability to work autonomously, troubleshoot technical issues and move quickly without constant supervision
  • Experience with coaching, education, consulting, mentorship or other high-ticket booked-sales-call businesses is highly desirable
  • Experience with high-ticket offers and low-ticket digital products is highly desirable
  • Proficiency with Claude and Lovable is highly desirable
  • Experience with Google Ads and other paid advertising channels is highly desirable
  • Experience with sales CRM integrations, advanced workflow automation and multi-touch attribution is highly desirable
  • Familiarity with sales processes and using sales-team feedback to improve lead quality and conversion is highly desirable
  • Disclose any existing ongoing roles or client work
  • Reflect this engagement on LinkedIn as “Independent Contractor”

Benefits

Comp & perks
  • 100% remote work from home
  • Flexible time management as an independent contractor, while aligning with AU business hours for collaboration

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Landing Page DevelopmentA/B TestingConversion Rate OptimizationAutomation BuildingCustomer Journey MappingSales Funnel AnalysisLead NurturingData-Driven ExperimentationUTM ConfigurationCRM Workflow Integration
Soft Skills
Autonomous WorkProblem SolvingCollaborationCoachingMentorship
Tools & Technologies
GoHighLevelMeta PixelConversions APIClaudeLovableGoogle AdsCRM SystemsEmail AutomationSMS AutomationTracking Tools
Industry Keywords
Customer Acquisition FunnelsHigh-Ticket OffersLow-Ticket Digital ProductsAttributionLead QualitySales ProcessesCampaign ScalingCreative TestingPerformance AnalysisMarketing Data