Maker Lab

Integrated Media Manager

Maker Lab
Posted 10/21/2026contractKuala Lumpur • MalaysiaMid-LevelSeniorWebsite
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Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in operationalizing integrated media strategies and frameworks, with a strong focus on data-driven marketing and effective media planning. Proficient in managing partner relationships and executing projects in fast-paced environments.

Highest-signal resume keywords
Media AdvertisingStrategic Campaign PlanningData-Driven MarketingProject ManagementDigital Media Platforms

About the role

Key responsibilities & impact
  • Operationalise and execute integrated media strategies and frameworks aligned with client priorities and an Always-On strategy
  • Ensure timely, smooth, and insightful delivery of media planning, measurement, and digital projects
  • Manage internal and external partner relationships, especially with e-commerce partners Shopee and Lazada, Digital Partners, Agency Partners, and technology platforms
  • Manage and execute test-and-learn and experimentation roadmaps for regional execution
  • Uncover data-based insights, drive experiments with marketing teams, and iterate to identify effective media strategies
  • Translate complex adtech and martech capabilities into clear recommendations for internal marketing teams and relevant agencies

Requirements

What you’ll need
  • BA/BS degree or equivalent experience
  • 5+ years of relevant experience in an agency or brand with a focus on media advertising, strategic campaign planning, and optimisation
  • Keen interest in data-driven marketing and understanding of data's role in campaigns or an always-on strategy
  • Ability to navigate matrix organisations, influence teams, and collaborate cross-functionally
  • Understanding and knowledge of relevant digital media platforms, ad technology, and their data
  • Ability to be self-sufficient, stay motivated, and remain positive in a fast-paced environment
  • Detail-oriented with strong project management skills and ability to prioritise multiple tasks simultaneously
  • Strong communication skills and proactive team-oriented attitude
  • Exceptional verbal and written English communication and presentation skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Media PlanningCampaign OptimizationData AnalysisAd TechnologyMartech Capabilities
Soft Skills
Strong Communication SkillsDetail-OrientedTeam-Oriented AttitudeAbility to Influence TeamsSelf-Sufficient
Tools & Technologies
E-Commerce PlatformsShopeeLazadaDigital PartnersAgency Partners
Industry Keywords
Integrated Media StrategiesAlways-On StrategyTest-and-Learn RoadmapsCross-Functional CollaborationFast-Paced Environment