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Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing data-driven media strategies across digital and offline channels, with a strong focus on audience engagement and campaign performance. Proven ability to lead teams, manage budgets, and translate insights into actionable recommendations for clients.
Highest-signal resume keywords
Integrated Media ExperienceAudience Strategy DevelopmentClient Relationship ManagementData-Driven ResearchPresentation Skills
About the role
Key responsibilities & impact- Lead development of data-driven, audience-first media strategies across digital and offline channels
- Build strong, trusted relationships with clients and internal partners across activation, social, search, and project management
- Monitor emerging trends, technologies, and platforms and bring fresh ideas and points of view
- Oversee campaign planning, execution, and performance to ensure excellence and alignment with client goals
- Develop and refine audience strategies through data-driven research aligned with brand and business objectives
- Manage and mentor a collaborative team of media professionals
- Translate insights and campaign learnings into actionable recommendations for clients and agency teams
- Guide annual and campaign budgets with strategic foresight
Requirements
What you’ll need- Bachelor’s degree or relevant experience
- 4+ years of integrated media experience (digital and offline)
- Entertainment experience strongly preferred; tune in and streaming account experience a plus
- Solid understanding of all media types, including Broadcast, Print, Outdoor and Digital
- Proficient in Excel, PowerPoint and key media tools
- Familiarity with syndicated research and ad serving platforms a plus
- Curiosity about emerging tech, evolving platforms, and audience behavior
- Clear and confident communication skills in writing, presenting, and leading conversations with clients and teammates
- Ability to thrive in fast-paced environments and adapt when timelines shift
- Proactive problem-solving and critical-thinking skills
- Ability to coach teammates and contribute to a collaborative team culture
- Strong presentation skills and ability to engage an audience with a compelling story
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Media PlanningCampaign ExecutionData AnalysisBudget ManagementSyndicated Research Familiarity
Soft Skills
Clear CommunicationProactive Problem-SolvingCritical ThinkingTeam CollaborationAdaptability
Tools & Technologies
ExcelPowerPointAd Serving PlatformsMedia Tools
Industry Keywords
Digital MediaOffline MediaBroadcastPrintOutdoorEntertainment ExperienceStreaming Accounts