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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading innovation pipelines for consumer packaged goods, with a strong focus on product launches, regulatory compliance, and cross-functional collaboration. Proven ability to analyze clinical research and market trends to drive product development in supplements and functional foods.
Highest-signal resume keywords
CPG InnovationProduct Launch ManagementRegulatory ComplianceClinical Research AnalysisCross-Functional Leadership
About the role
Key responsibilities & impact- Lead the innovation pipeline end to end, from identifying promising ingredients through product launches
- Report to the Chief Marketing Officer and partner closely with the Chief Operating Officer
- Lead cross-functional project teams as an individual contributor
- Own the ingredient opportunity map across cognition and focus, energy, sleep and stress, recovery, gut health, hormonal health, and longevity
- Track clinical research, branded and patented ingredients, delivery technologies, and provide quarterly trend-radar recommendations
- Evaluate new formats and flavors, including gummies, chews, stick packs, ready-to-drink products, and functional foods
- Recommend new categories and expansion priorities using consumer evidence and competitive teardowns
- Lead evidence reviews covering dose, delivery, bioavailability, safety, and study quality
- Partner with Regulatory and Legal on regulatory pathways, claims substantiation, and third-party certifications
- Create science briefs for launches covering approved claims, supporting evidence, and plain-language explanations
- Build and manage a rolling 12–18-month innovation roadmap
- Run stage-gate processes and provide monthly pipeline reporting, including recommendations to stop weak projects
- Lead launch teams across R&D, Operations, Quality, and Procurement, owning COGS, margin, timeline, formula, packaging, labeling, and supply readiness
- Co-lead go-to-market with Brand on positioning, naming, launch story, and product education
- Track launch performance at 30, 60, and 90 days
Requirements
What you’ll need- 8+ years in CPG innovation, NPD or R&D, with multiple products taken from concept to launch
- Experience in supplements, functional or sports nutrition, or a closely related category
- Strong scientific literacy, including ability to read clinical studies, judge study quality, and explain findings and safety implications
- Working knowledge of supplement manufacturing and regulation, including formulation, cGMP, DSHEA, claims substantiation, and NDI requirements
- Track record of launching quickly while protecting quality, safety, and claims integrity
- Proven ability to lead through influence and align cross-functional partners and leadership around recommendations
- Commercial judgment, including business-case development and co-leading launches
- Experience in nootropics, performance, recovery, sleep, or longevity is nice to have
- Experience across TTS, DTC, Amazon, and retail is nice to have
- Ready-to-drink or functional food experience is nice to have
- Experience in a fast-moving or early-stage environment is nice to have
Benefits
Comp & perks- Position is bonus eligible
- Full medical, dental, and vision benefits
- Basic Life Insurance
- Immediate 401(k) eligibility with company matching
- Unlimited vacation
- Paid holidays
- Flexible workplace policy
- $100/month flexible benefit stipend
- Tuition reimbursement
- In-office meals
- Product credits and discounts
- Lifestyle spending account
- Family planning
- Online learning
- Fitness stipend
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
New Product DevelopmentIngredient Opportunity MappingEvidence ReviewClaims SubstantiationFormulation KnowledgeCGMP ComplianceDSHEA UnderstandingMarket Trend AnalysisBusiness-Case DevelopmentStage-Gate Process Management
Soft Skills
Influential LeadershipCollaborationCommercial Judgment
Industry Keywords
Functional FoodsSupplementsNootropicsSports NutritionReady-to-Drink ProductsConsumer EvidenceCompetitive TeardownsLaunch Performance TrackingTTSDTC