Lifecycle Marketing Manager
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Posted: 10/21/2026SQL
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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in lifecycle marketing, particularly in managing automated campaigns and lead generation strategies within the B2B SaaS and nonprofit sectors. Proficient in data analysis, campaign performance tracking, and compliance with marketing regulations.
Highest-signal resume keywords
Lifecycle MarketingHubSpot AutomationLead ScoringCampaign ReportingA/B Testing
Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Own the prospect journey from first touch to marketing qualified lead
- Design the handoff that enables BDRs to convert MQLs to SQLs
- Map prospect journeys for church leaders, operators, and nonprofit decision makers
- Define lead scoring and MQL criteria with Sales
- Own routing, timing, and suppression rules during active sales cycles
- Keep lifecycle messaging aligned with Overflow's voice and mission
- Build, launch, and maintain automated HubSpot sequences across email, SMS, and in-app touchpoints
- Write and edit clear, warm, on-brand automated outreach copy
- Own the lifecycle send calendar across seasonal giving moments and product launches
- Maintain list health, deliverability, and compliance across channels, including CAN-SPAM and TCPA for SMS
- Design and launch upsell, cross-sell, and renewal campaigns supporting Sales and Customer Success
- Develop audience segments based on funnel stage, behavior, and organization type
- Personalize campaigns for churches, nonprofits, and purpose-driven companies
- Define and track funnel KPIs including MQL volume, MQL-to-SQL conversion, and campaign-sourced pipeline
- Run A/B tests across subject lines, content, timing, and journeys
- Report performance and insights to marketing and company leadership
- Translate data into clear next steps
- Work in HubSpot daily, partner with Brand, Sales, and Success, and report to the Head of Brand & Marketing
Requirements
What you’ll need- 3–5 years of experience in lifecycle, email, or demand generation marketing, ideally in B2B SaaS, fintech, or the nonprofit and faith space
- Hands-on experience building automated campaigns in HubSpot or a comparable marketing automation platform
- Track record of growing MQL volume and lead-to-MQL conversion through automated sequences
- Exceptional written communication skills
- Strong analytical skills, including campaign reporting, A/B testing, and segmentation
- Alignment with Overflow's mission and values, including serving the evangelical Christian church space alongside the wider nonprofit sector
- Commitment to hybrid work, including in-person collaboration days currently Monday and Wednesday
- Bachelor's degree in marketing, business, communications, or a related field, or equivalent practical experience
- Experience with SMS marketing and TCPA compliance is nice to have
- Track record partnering closely with Sales and Customer Success in a B2B SaaS environment is nice to have
- Familiarity with the nonprofit, philanthropy, or faith-based technology space is nice to have
- Comfort managing many campaigns, calendars, and stakeholders at once is nice to have
- Must not require visa sponsorship to work in the United States
Benefits
Comp & perks- Competitive base salary with equity and commission eligibility
- Medical, dental, and vision coverage for employees and dependents
- Generous paid time off and company holidays
- Paid parental leave
- 401(k) retirement plan
- Dedicated mental health and therapy stipend to support personal well-being
- Team retreats and intentional in-person gatherings throughout the year
- Flexible work model
- In-person collaboration days at one of the Los Gatos, CA or Birmingham, AL offices
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Email MarketingDemand GenerationSegmentationMQL ConversionSMS MarketingTCPA ComplianceAutomated CampaignsFunnel KPIsAudience DevelopmentCopywriting
Soft Skills
Written CommunicationAnalytical SkillsCollaborationTime ManagementStakeholder Management
Tools & Technologies
HubSpotMarketing Automation Platforms
Certifications & Qualifications
Bachelor's Degree in MarketingBachelor's Degree in BusinessBachelor's Degree in Communications
Industry Keywords
B2B SaaSNonprofit SectorFaith-Based TechnologyPhilanthropyEvangelical Christian Church