Pentair

Regional Marketing Lead – Northeast

Pentair
Posted 10/21/2026full-timeRemote • United StatesSenior💰 $71,000 - $131,800 per yearWebsite
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Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing regional marketing strategies that drive customer engagement and revenue growth, with a strong focus on demand generation and account-based marketing. Proficient in analyzing market trends and performance metrics to inform strategic decisions and optimize marketing investments.

Highest-signal resume keywords
Regional Marketing Strategy DevelopmentDemand GenerationAccount-Based MarketingSales Team CollaborationPerformance Analysis

About the role

Key responsibilities & impact
  • Develop and execute regional marketing activities driving customer engagement, pipeline growth, and revenue across Dealer, Distributor, and Retail channels
  • Partner with regional sales leadership to align marketing activities with territory goals, target accounts, and growth priorities
  • Develop and execute regional go-to-market and omni-channel marketing plans
  • Localize national campaigns, product launches, and business priorities for regional markets
  • Monitor market trends, competitive activity, customer feedback, and growth opportunities
  • Plan and execute regional events, trade shows, dealer events, training, ride-alongs, and customer experiences
  • Develop account-targeted events and engagement programs with sales to generate pipeline
  • Manage event logistics, budgets, communications, follow-up, and performance measurement
  • Collaborate with Brand, Content, Digital, and Product Marketing teams on regional messaging and creative assets
  • Deploy regional merchandising, sales enablement tools, marketing collateral, and branch support initiatives
  • Execute education, onboarding, training, dealer enablement, product training, and customer development programs
  • Develop account-based marketing programs for priority dealers and customer segments
  • Support loyalty, rebate, dealer incentive, and co-op marketing programs
  • Plan and execute integrated demand generation across events, digital channels, dealer marketing, and local partnerships
  • Align activities with territory plans, sales objectives, and priority customer segments
  • Manage marketing investments and program budgets
  • Track, analyze, and report performance through Salesforce CRM, including pipeline contribution, campaign ROI, lead quality, and conversion metrics
  • Report to the Senior Marketing Manager – East/West Division

Requirements

What you’ll need
  • Bachelor’s degree in marketing, Business, Communications, or related field required
  • 5-7 years of marketing experience with a strong emphasis on field marketing, regional marketing, demand generation, customer marketing, or channel marketing
  • Ability to travel up to 40%
  • Must reside within the Northeastern United States
  • Demonstrated success contributing to localized marketing strategies that drive customer engagement, pipeline growth, and revenue outcomes
  • Experience partnering with sales teams on territory-based marketing plans and customer acquisition, retention, and growth
  • Experience leading integrated, multi-channel marketing programs, including events, account-based marketing, local demand generation, and customer enablement
  • Experience working within dealer, distributor, channel marketing, or two-step distribution business models preferred
  • Strong analytical experience using Voice of Customer insights, market intelligence, sales data, and competitive analysis
  • Strong strategic and tactical planning skills linked to business objectives and revenue outcomes
  • Strong business acumen and data-driven recommendation skills
  • Ability to influence without authority and build alignment across stakeholders
  • Excellent communication, presentation, and storytelling skills
  • Ability to lead initiatives, drive accountability, and deliver results collaboratively
  • Strong project management and organizational skills
  • Proactive, solution-oriented approach and continuous improvement mindset
  • Experience evaluating marketing performance, campaign effectiveness, pipeline contribution, and ROI
  • Proficiency with Microsoft Office Suite, Salesforce CRM, and marketing technology platforms
  • Ability to mentor, coach, and develop others through influence and leadership

Benefits

Comp & perks
  • Annual incentive bonus eligibility
  • Health benefits
  • 401(k)
  • Employee stock purchase program
  • Disability benefits
  • Life insurance
  • Critical illness insurance
  • Accident insurance
  • Parental leave
  • Caregiver leave
  • Tuition reimbursement
  • Paid time off
  • Wellness programs

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Field MarketingChannel MarketingMarket IntelligenceCampaign Effectiveness EvaluationStrategic PlanningCustomer AcquisitionRevenue Growth StrategiesEvent PlanningBudget ManagementData-Driven Recommendations
Soft Skills
Excellent CommunicationPresentation SkillsInfluencing Without AuthorityProject ManagementOrganizational Skills
Tools & Technologies
Salesforce CRMMicrosoft Office SuiteMarketing Technology Platforms
Industry Keywords
Dealer MarketingDistributor MarketingTwo-Step DistributionCustomer EngagementPipeline Growth