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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing integrated marketing strategies across multiple segments, with a strong focus on Wireline marketing for Enterprise customers. Proficient in managing complex campaigns, analyzing performance metrics, and leveraging cross-functional collaboration to drive business results.
Highest-signal resume keywords
Integrated Marketing Strategy DevelopmentB2B Marketing ExperienceCampaign Performance AnalysisCross-Functional CollaborationProject Management
About the role
Key responsibilities & impact- Lead cross-segment integrated marketing strategies and programs across Enterprise, Public Sector, and/or Business Markets
- Develop marketing strategy, execution, performance management, and go-to-market plans for product launches, campaign pivots, and product promotions
- Build integrated programs supporting Verizon’s Wireline Business with Product Marketing, Demand Generation, CRM, Media, Creative, and Digital/Dotcom teams
- Own internal communication of local campaign progress, agency briefings, and go-to-market kickoffs
- Plan, brief, manage, execute, optimize creative for, and report on Wireline multichannel campaigns
- Drive campaigns toward the sales funnel or digital channels, increase awareness, and build long-term business relationships
- Identify, manage, and complete requirements, communication opportunities, and risks on schedule
- Define campaign objectives and strategies and establish baseline briefs with Product Marketing
- Monitor campaign performance, track KPIs/GAs, and optimize local/regional media plans
- Analyze performance data and execute real-time creative pivots, A/B testing, and message testing
- Manage digital and Dotcom integration, including user journeys, landing-page alignment, appointment-booking functionality, and cross-functional digital execution
- Author, own, and present strategic briefs, local pilot presentations, and deck updates
- Synthesize media performance and local event ROI, including GAs, leads, and engagement, into leadership updates and recommendations
- Manage complex, multifaceted timelines and keep deliverables on strategy and deadline
- Lead and support additional high-priority IMC initiatives and cross-functional projects
- Maintain understanding of market dynamics, competitive threats, and emerging trends
- Report to an Associate Director within the IMC segment team
Requirements
What you’ll need- Bachelor’s degree or four or more years of work experience
- Six or more years of relevant experience, demonstrated through work and/or military experience or specialized training
- Experience working cross-functionally across Digital/Dotcom, Field Sales/Marketing, Product Marketing, and/or Media teams
- B2B Marketing experience
- Experience creating and presenting executive-level decks, performance readouts, and strategic briefs to Senior Director-level leadership and above
- Experience translating market insights and data into compelling stories and sales enablement tools
- Master’s degree, preferably MBA
- Marketing experience in Wireline marketing targeting Enterprise customers and prospects
- Experience evaluating live campaign metrics and executing iterative creative pivots with Media and Creative teams
- Strong organizational skills and ability to manage multiple complex, cross-functional initiatives
- Experience using generative AI tools such as ChatGPT, Gemini, Claude, or Copilot
- ABM, DBM, or content syndication experience
- Agency or consultant experience
- Digital/Dotcom marketing background with understanding of web journeys, lead conversion pathways, and digital trends
- Strong project management background with attention to detail and process optimization
- Agile mindset and ability to adapt to high-visibility adjacent projects
- Ability to build strong cross-functional relationships and communicate effectively
Benefits
Comp & perks- Medical, dental, and vision insurance
- Short- and long-term disability insurance
- Basic life insurance
- Supplemental life insurance
- AD&D insurance
- Identity theft protection
- Pet insurance
- Group home and auto insurance
- Matched 401(k) savings plan
- Up to 8 company-paid holidays per year
- Up to 6 personal days per year
- Paid parental leave
- Adoption assistance
- Tuition assistance
- Premium pay opportunities such as overtime, shift differential, holiday pay, and allowances
- Up to 15 days of vacation per year for newly hired employees, increasing with additional service
- Incentive-based compensation with potential to earn more
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ManagementPerformance Metrics AnalysisMarket Insights TranslationCreative OptimizationDigital MarketingLead Conversion PathwaysA/B TestingSales Enablement ToolsWireline MarketingContent Syndication
Soft Skills
Strong Organizational SkillsEffective CommunicationRelationship BuildingAgile MindsetAttention to Detail
Tools & Technologies
Generative AI ToolsChatGPTGeminiClaudeCopilot
Certifications & Qualifications
Bachelor's DegreeMaster's Degree (MBA Preferred)
Industry Keywords
Enterprise MarketingPublic Sector MarketingBusiness MarketsDigital/Dotcom MarketingMedia PerformanceCampaign OptimizationCross-Functional InitiativesCompetitive AnalysisEmerging TrendsAgency Experience