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Director – OmniChannel Marketing
Trinity Life SciencesCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Omnichannel Activation and Customer Engagement, with a strong focus on Pharmaceutical Commercial Operations and Marketing Strategy. Proven ability to lead client engagements, analyze complex data, and deliver actionable insights to drive business growth.
Highest-signal resume keywords
Omnichannel Operations ManagementPharmaceutical Commercial OperationsClient Engagement StrategyChange ManagementData Analysis
About the role
Key responsibilities & impact- Serve as a subject matter expert and thought leader in omnichannel activation, customer engagement, content operations, AI-enabled marketing, and commercial transformation
- Research trends, capabilities, and client needs related to marketing engagement models and omnichannel activation
- Lead client benchmark and project engagements from initiation through final delivery
- Conduct executive interviews and assess organizational structures, operating models, resource allocation, budgets, processes, and capabilities
- Coordinate client quantitative and qualitative data for analysis in TGaS’ database
- Author benchmark engagement reports with peer comparisons, best-practice recommendations, and operational improvement guidance
- Collaborate cross-functionally with TGaS teams across multiple solutions
- Participate in value-added client engagements, strategy sessions, business planning sessions, and workshops
- Respond to client inquiries with expert guidance and provide urgent, on-call support
- Support annual value-added content planning and execution through the VHow network and survey process
- Enhance advisory services processes and conduct best-practice deep dives
- Build trusted relationships with member organizations and identify emerging needs
- Identify unmet client needs and business development opportunities through client interactions
- Understand TGaS solutions and engage other solutions based on client needs
- Contribute to solution development, service evolution, innovative ideas, and revenue growth
- Evolve deliverable formats to increase value for clients
Requirements
What you’ll need- 8–10 years of experience directing Omnichannel operations in an agency or life science setting
- Broad knowledge of pharmaceutical commercial operations, marketing operations, omnichannel strategy, or related fields
- Experience understanding marketing channel utilization, processes, systems, and related best practices
- Comfort working with top executives and business unit leaders
- Ability to consult, problem-solve, work autonomously, and organize complex information into clear actionable recommendations
- Experience developing and managing effective relationships with internal stakeholders and/or clients
- Ability to manage multiple projects and timelines simultaneously
- Excellent communication skills, including group presentations, verbal and writing abilities
- High integrity and credibility
- Change management and process analysis skills
- Ability to operate with minimal supervision and proactively seek opportunities
- Bachelor’s degree required
- Advanced degree strongly preferred
Benefits
Comp & perks- Annual discretionary performance bonus
- Remote work arrangement
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Omnichannel StrategyMarketing OperationsProcess AnalysisBenchmark ReportingQuantitative Data AnalysisQualitative Data AnalysisProject ManagementClient Needs AssessmentContent OperationsAI-Enabled Marketing
Soft Skills
Excellent Communication SkillsProblem-SolvingRelationship ManagementAutonomous WorkOrganizational Skills
Certifications & Qualifications
Bachelor's DegreeAdvanced Degree Preferred
Industry Keywords
Life SciencesMarketing Engagement ModelsCommercial TransformationExecutive InterviewsOperational ImprovementBest-Practice RecommendationsClient BenchmarkingValue-Added Content PlanningEmerging Needs IdentificationService Evolution