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Posted: 9/25/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B sales and business development, particularly within the higher education sector, with a strong focus on lead generation, cold calling, and appointment setting. Proficient in utilizing sales software and maintaining accurate records while effectively communicating complex AI-driven solutions to executive-level decision-makers.
Highest-signal resume keywords
B2B Sales ExperienceLead GenerationCold CallingHubSpot ProficiencyExecutive-Level Communication
Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Conduct targeted outbound B2B outreach to higher education leaders, including Deans, Directors, and VPs of Admissions
- Pitch the AI-driven platform’s value proposition to qualify prospects and secure high-value B2B sales appointments
- Execute cold calls to targeted universities
- Follow up persistently by phone and email to maximize conversions and meet weekly performance benchmarks
- Build and manage a strong B2B sales pipeline
- Run tailored email campaigns and executive networking
- Articulate complex AI-driven B2B solutions to university decision-makers
- Use B2B sales software for phone and email sequences
- Maintain accurate, up-to-date records in HubSpot
- Strategize and refine the Go-To-Market approach with business representatives and the CEO during bi-weekly strategic meetings
- Own KPIs focused on booked meetings and converted sales opportunities
Requirements
What you’ll need- Minimum 3+ years of proven experience in B2B sales, business development, or outbound appointment setting
- 1 to 3+ years of proven B2B sales, business development, or outbound appointment setting experience stated in the experience section
- EdTech or selling B2B solutions directly to universities is a plus
- Exceptional, native-level English accent
- Top-notch verbal and written communication suited for executive-level B2B conversations
- Strong B2B lead generation and cold calling capabilities
- Ability to handle rejection gracefully while staying motivated
- Self-motivated, goal-oriented, and driven
- High degree of personal accountability and ownership
- Desire to learn
- Comfortable working remotely with a flexible schedule
- Ability to manage priorities and navigate complex organizational hierarchies
- Ability to handle objections and build immediate rapport with senior leaders
- Ability to navigate complex decision hierarchies in B2B transactions
Benefits
Comp & perks- Performance-based bonuses
- Commission incentives
- Comprehensive health insurance coverage
- Internet allowance
- Utility allowance
- Annual performance reviews and salary increments
- Continuous professional development
- Career advancement opportunities
- Collaborative, high-energy, and ownership-driven work culture
- Employees-first culture
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
B2B SalesBusiness DevelopmentOutbound Appointment SettingLead Generation TechniquesCold Calling TechniquesSales Pipeline ManagementEmail Campaign ExecutionAI-Driven Solutions ArticulationKPI ManagementGo-To-Market Strategy
Soft Skills
Exceptional CommunicationMotivationPersonal AccountabilityAbility to Handle RejectionRapport Building
Tools & Technologies
B2B Sales SoftwareHubSpot
Industry Keywords
Higher EducationEdTechB2B SolutionsDecision HierarchiesSales Appointments