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Posted: 10/19/2026Category Advisory Manager
The J.M. Smucker Co.Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Sales Analytics, Category Management, and Shopper Insights, with a strong ability to analyze data and develop actionable strategies for category growth. Proficient in utilizing JDA Space Planning software and various data sources to drive insights and influence business decisions.
Highest-signal resume keywords
Sales AnalyticsCategory ManagementShopper InsightsJDA Space Planning SoftwareData Analysis
Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Lead the customer relationship and a team of 2 direct reports to drive category growth at Target
- Manage, coach, and develop 2 direct reports
- Partner with Target category management to develop strategies, tactics, and POGs
- Build customer strategies and deliverables; collect, summarize, and present data and recommended solutions
- Track sales trends and deliver weekly sales reporting to the buyer
- Identify key opportunities and risks
- Develop category strategies based on insights and opportunities
- Review category and item-level performance data and recommend productive assortments
- Translate consumer, category, shopper, national, and channel insights into retailer-specific growth strategies
- Deliver POGs for transition and seasonal revisions
- Analyze customer business using IRI/Circana, Nielsen, shopper card, POS, and other data
- Assist with category reviews to grow total category sales
- Develop solutions for product distribution, promotion, pricing, and shelf placement
- Prepare presentations on business and consumer trends, opportunities, and growth solutions
- Design and draw planograms using JDA software
- Conduct in-store and online competitive retailer downloads
- Conduct seasonal performance analysis and recaps
- Assist other functional areas in developing business opportunities
Requirements
What you’ll need- Bachelor’s degree
- 5+ years of work experience in Sales Analytics, Category Management, or Shopper Insights
- Strong background utilizing analytical, interpretive, and problem-solving skills to uncover trends and insights
- Experience using POS, Panel, and Retailer Shopper data, including Nielsen, IRI/Circana, DOMO, PartnersOnline, PowerBI, or Tableau
- Proficient in JDA Space Planning software and experience building POGs
- Customer-facing experience working with Target, preferably on an Advisory
- Demonstrated ability to develop high-quality relationships
- Strong cross-functional teamwork orientation
- Excellent communication and presentation skills; ability to influence decisions
- Self-motivated with ability to manage multiple projects
- Ability to travel as needed (less than 10%)
Benefits
Comp & perks- The employer supports employees' physical, emotional, and financial needs
- Equal opportunity employer
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales AnalyticsCategory ManagementShopper InsightsData AnalysisPlanogram DevelopmentRetailer Shopper DataNielsenIRI/CircanaPowerBITableau
Soft Skills
Communication SkillsPresentation SkillsProblem-Solving SkillsTeamwork OrientationRelationship Building
Tools & Technologies
JDA SoftwarePOS SystemsDOMOPartnersOnlineData Visualization Tools
Industry Keywords
Category GrowthSales TrendsConsumer InsightsCompetitive AnalysisRetail Strategy