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Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product management and marketing, with a strong focus on driving profitability and revenue through strategic planning and partner relationship management. Proven ability to lead cross-functional teams and develop customer segment strategies while maintaining a strong analytical and financial acumen.
Highest-signal resume keywords
Product ManagementPartner Relationship ManagementStrategic PlanningFinancial AnalysisTeam Leadership
About the role
Key responsibilities & impact- Drive profitability and revenue through integration and development of product and partner programs and business plans
- Evaluate, create, execute, and measure opportunities around CDW’s products, services, and partner mix
- Manage partner relationships, partner investment programs, COOP, VIR, and financial programs
- Align CDW and assigned partners’ marketing plans
- Develop customer segment focus strategies with segment sales, ITS, and PPM leaders
- Manage $1.5B or more in revenue and over $200M in Partner Controllable Margin
- Lead multiple top-10 partners by business impact
- Attend executive meetings and special projects
- Direct and support Category Managers and partner onboarding
- Establish pricing strategies, monitor competitive activity, oversee product information, and identify customer needs
- Create customer offers and own the customer experience on cdw(g).com
- Oversee marketing plans for solution services and product portfolios
- Maximize revenue, profit, and vendor co-op through strategic planning and marketing
- Lead partner marketing for products and services
- Direct merchandising activities and portfolio management plays and programs
- Assess the competitive landscape and adjust strategies
- Lead a team managing SKUs across service and product categories
- Identify emerging technologies and industry trends
- Performance-manage and develop coworkers and build succession-planning talent pools
- Act as escalation point and liaison between vendors and CDW
- Collaborate with Purchasing on sales forecasts, promotional buying opportunities, and market pricing
- Lead monthly PPM Manager communication meetings and communicate best practices
- Approve manufacturer ad content as needed
- Create, maintain, and execute an annual business plan
- Increase customer and account-manager penetration for assigned categories
- Lead cross-departmental collaboration aligned with corporate strategies
- Develop services plans with brand teams aligned to Mission Forward
- Partner with compliance, contracts, and legal stakeholders to follow corporate guidelines and best practices
Requirements
What you’ll need- Bachelor’s Degree
- 7 years of product management, marketing, supply chain, sales, or finance experience
- 3 years of team management experience
- Proven track record in services product management/marketing a product line(s)
- Strong cross-functional team skills
- Strong strategic and executional leadership
- Ability to balance competing priorities, adapt to changing business needs, and meet deadlines
- Demonstrated financial and analytical skills
- Excellent verbal and written communication skills with stakeholders at all levels
- History of building and maintaining productive working relationships
- Strong conflict resolution skills; ability to persuade and hold partners and coworkers accountable
- Proficiency in Microsoft Office applications
- Demonstrated ability to master a product portfolio
- Comfort exploring how AI can enhance strategy, decision-making, and team performance
- 30% travel
Benefits
Comp & perks- Annual bonus target of 15%, subject to terms and conditions of plan
- Benefits package; details provided at https://cdw.benefit-info.com/
- Hybrid work arrangement
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product ManagementMarketing StrategyFinancial ManagementAnalytical SkillsRevenue ManagementPricing StrategyCustomer Experience ManagementPortfolio ManagementSales ForecastingCompetitive Analysis
Soft Skills
Cross-Functional Team SkillsConflict ResolutionCommunication SkillsAdaptabilityRelationship Building
Tools & Technologies
Microsoft Office
Industry Keywords
Partner ProgramsCOOPVIRSKU ManagementEmerging TechnologiesBusiness PlansMarket PricingComplianceSales StrategiesCustomer Segmentation