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Posted: 10/16/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in go-to-market strategy development and execution, particularly within the clean energy sector, while effectively translating complex technical and financial concepts into clear messaging for diverse customer segments.
Highest-signal resume keywords
B2B Marketing ExperienceGo-To-Market Strategy DevelopmentCommercial Enablement Program DevelopmentCross-Functional CollaborationClean Energy Industry Knowledge
About the role
Key responsibilities & impact- Lead go-to-market planning and execution for products, services, and features serving developers and sponsors
- Define target segments, shape launch strategies, and prioritize opportunities with product, commercial, and marketing teams
- Develop differentiated positioning, narratives, and value propositions for capital seekers
- Ensure messaging is clear, compelling, and consistent across customer touchpoints
- Represent the developer and sponsor audience in positioning, product strategy, and commercial priorities
- Apply customer feedback, competitive intelligence, and market trends to identify opportunities and recommend competitive strategy
- Equip customer-facing teams with messaging, tools, training, competitive battlecards, and sales plays
- Measure the effectiveness of commercial enablement programs
- Partner with product, commercial, market intelligence, and marketing leaders to coordinate action
- Collaborate with the capital-provider marketing counterpart across both sides of the market
- Own initiatives from strategy through execution and translate ideas into measurable commercial impact
- Report to the Senior Director, Marketing Strategy
Requirements
What you’ll need- Direct experience with clean energy developers or sponsors
- Strong understanding of project development, financing needs, and capital formation decisions
- 5+ years of experience in B2B marketing, product marketing, commercial strategy, or a related strategic function
- Experience in a startup or high-growth environment
- Demonstrated ownership of strategic initiatives from opportunity identification through execution and measurement
- Experience developing positioning and go-to-market strategies for complex products or services
- Experience across multiple customer segments or buyer personas is ideal
- Ability to translate technical and financial complexity into clear, differentiated customer messaging
- Experience developing commercial enablement programs and materials
- Strong cross-functional influence and relationship-building skills
- Ability to earn trust, challenge assumptions, and align senior stakeholders without direct authority
- Structured, analytical thinking and sound commercial judgment
- Ability to synthesize ambiguous information into clear recommendations and action
Benefits
Comp & perks- Remote-first operating model; work from anywhere in the US and Canada, or from optional offices in DC, NYC, Denver, SF; co-working pod in Seattle
- Regular team offsites twice a year
- 100% of employee healthcare premiums covered; Aetna nationwide and Kaiser in WA and California
- 80% of dependent healthcare premiums subsidized
- 100% of employee dental and vision premiums covered
- 80% of dependent dental and vision premiums covered
- Family forming and fertility support
- 16 weeks parental leave for birthing parents
- 12 weeks parental leave for non-birthing parents
- 10 company holidays per year
- 20 days paid time off per year
- 401(k) account fees supported by Crux
- Company-wide bonus tied to revenue goals
- Stock options
- High-growth, high-ownership culture
- Opportunity to work with AI and technology at the cutting edge
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Project DevelopmentCapital FormationStrategic Initiative OwnershipMarket Trends AnalysisCompetitive Intelligence ApplicationPositioning DevelopmentCustomer SegmentationCommercial StrategyMessaging DevelopmentSales Enablement Materials
Soft Skills
Relationship-BuildingAnalytical ThinkingTrust EarningStakeholder AlignmentStructured Problem-Solving
Industry Keywords
Clean EnergyCapital SeekersDeveloper AudienceSponsor AudienceHigh-Growth EnvironmentStartup ExperienceCustomer TouchpointsCommercial Impact MeasurementDifferentiated PositioningBuyer Personas