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Marketing Coordinator
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Posted: 10/16/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in optimizing marketing strategies and communications to enhance revenue and reduce customer churn, with a strong focus on cross-functional collaboration and process improvement.
Highest-signal resume keywords
Marketing Campaign ManagementLead Generation StrategiesPardot ExperienceSalesforce ProficiencyCross-Functional Partnership
Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Optimize the portfolio of products and services across diverse consumer segments in T-Mobile for Business to enhance revenue and reduce customer churn
- Plan, create, and produce marketing campaign communications with Marketing segment strategy teams
- Build communications supporting onboarding, programs, offers, and launches for prospective or base customers
- Partner cross-functionally across marketing and T-Mobile for Business to measure and optimize campaign success
- Implement lead generation and marketing automation strategies
- Partner with segments to identify market size, prepare business plans, and assist with pricing recommendations
- Manage marketing communications and distribution plans, including result tracking
- Prepare presentations for peer through executive-level audiences
- Prepare annual and quarterly business plan recommendations, strategies, audience criteria, and marketing tactic plans
- Collaborate with Segment Marketing, creative, advertising teams, and audience data providers to build audience lists and marketing materials
- Design and deploy email, SMS, and Sales outbound prospecting campaigns
- Coordinate tactics and execution across partners for consistent execution and brand presentation
- Provide quality assurance throughout audience-building and tactic-execution processes
- Manage work plans, deadlines, and competing priorities
- Document processes, systems, and data flows
- Identify process improvement opportunities and provide requirements for new capabilities and tools
- Monitor audience quality and tactic execution performance and deliver optimizations
- Perform other duties and projects as assigned
Requirements
What you’ll need- Bachelor's Degree plus 3 years of related work experience OR advanced degree with 1 year of related work experience OR a combination of education and experience deemed equivalent
- Strong cross functional partnership skills across sales, product management and web strategy operations
- Experience with Pardot or Salesforce is a plus
- Preferred knowledge of Pardot, SF Marketing Cloud, RevUp/MDR, Salesforce, and HTML for email tactic execution
- Ability to manage work plans, deadlines, and conflicting priorities
- Ability to monitor audience quality and tactic execution performance
- Ability to document processes, systems, and data flows
- Ability to identify and drive process improvements
Benefits
Comp & perks- Annual stock grant
- Employee stock purchase plan
- 401(k)
- Free, year-round money coaches
- Medical, dental and vision insurance
- Flexible spending account
- Paid time off
- Up to 12 paid holidays
- Paid parental and family leave
- Family building benefits
- Back-up care
- Enhanced family support
- Childcare subsidy
- Tuition assistance
- College coaching
- Short- and long-term disability
- Voluntary AD&D coverage
- Voluntary accident coverage
- Voluntary life insurance
- Voluntary disability insurance
- Voluntary long-term care insurance
- Mobile service and home internet discounts
- Pet insurance
- Commuter and transit programs
- Annual bonus or periodic sales incentive or bonus
- Career growth opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing StrategyAudience Data AnalysisEmail Campaign DesignProcess DocumentationPerformance Monitoring
Soft Skills
Project ManagementCollaborationCommunicationProblem SolvingTime Management
Tools & Technologies
PardotSalesforceSF Marketing CloudRevUp/MDRHTML
Industry Keywords
Consumer SegmentsCustomer ChurnMarketing AutomationBusiness PlansMarketing Communications