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Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing integrated marketing plans that resonate with youth culture and fandom communities, leveraging insights to create compelling consumer journeys and strategic narratives. Proven ability to collaborate across global teams and manage stakeholder alignment while driving innovative marketing initiatives.
Highest-signal resume keywords
Integrated Marketing PlansCultural Insight TranslationConsumer Journey DevelopmentStakeholder AlignmentProject Management
About the role
Key responsibilities & impact- Lead day-to-day development and execution of seasonal Sportswear Energy marketing initiatives while supporting Nike Virtual Studio
- Translate product stories and cultural opportunities into innovative consumer journeys across the marketplace
- Serve as the voice of the consumer throughout seasonal planning
- Monitor consumer behaviors, cultural trends, fandom ecosystems, and marketplace dynamics
- Identify emerging cultural signals, communities, intellectual property, creators, and partnership opportunities
- Develop seasonal marketing briefs, brand strategies, and strategic narratives
- Gather and synthesize consumer, product, commercial, cultural, fandom, and marketplace inputs
- Define target consumer segments and inform audience strategies
- Translate insights into creative briefs for campaigns, partnerships, activations, and product storytelling
- Lead engagement with Geography and City teams throughout the season
- Create and manage Geography marketing briefs and incorporate marketplace feedback
- Guide consumer journeys across physical and virtual touchpoints
- Coordinate communication and alignment across cross-functional teams
- Develop and manage seeding strategies and briefs
- Build and maintain integrated seasonal marketing plans covering product, storytelling, talent, partnerships, experiences, and marketplace activation
- Manage timelines, milestones, deliverables, and stakeholder alignment
- Identify risks, opportunities, and gaps and drive solutions
- Support seasonal recaps and apply learnings to future work
- Bring emerging trends, communities, and partnership opportunities into Nike planning
Requirements
What you’ll need- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience
- 6+ years of experience in brand, product, consumer, entertainment, gaming, or cultural marketing
- Strong understanding of youth culture, sportswear, fashion, consumer behavior, gaming, anime, manga, music, and fandom communities
- Proven ability to build and execute integrated marketing plans, partnerships, and consumer journeys
- Ability to translate cultural insight into strategic narratives, creative briefs, campaigns, activations, and product storytelling
- Credibility and fluency across sport culture and fandom culture, with judgment around authentic participation
- Experience building relationships with creators, studios, publishers, platforms, artists, and cultural voices strongly valued
- Experience working across global, Geography, and City teams
- Excellent planning, communication, storytelling, and briefing skills
- Strong project management skills with attention to detail and follow-through
- Ability to influence and align diverse stakeholders across a complex organization
- Growth mindset, curiosity, and passion for culturally meaningful work
Benefits
Comp & perks- Interview process accommodations, including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed
- Candidate accommodation support for disability-related needs
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand StrategyConsumer Behavior AnalysisCreative Brief DevelopmentMarketing Brief CreationSeasonal Marketing ExecutionData SynthesisTrend IdentificationPartnership DevelopmentAudience Strategy DefinitionFandom Ecosystem Understanding
Soft Skills
Communication SkillsStorytelling AbilityPlanning SkillsAttention to DetailInfluencing Skills
Certifications & Qualifications
Bachelor's Degree in MarketingBachelor's Degree in BusinessBachelor's Degree in Communications
Industry Keywords
Youth CultureSportswearFandom CommunitiesGamingAnimeMangaMusicCultural MarketingConsumer InsightsMarketplace Dynamics