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Digital Marketing Manager
Evergreen FinanceCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing website performance and executing digital marketing strategies to enhance user experience and drive conversions. Proficient in analytics and stakeholder management within the financial services sector, with a focus on compliance and performance optimization.
Highest-signal resume keywords
Website Performance ManagementPPC ExpertiseSEO Strategy DevelopmentGoogle Analytics ProficiencyStakeholder Management
About the role
Key responsibilities & impact- Own and optimise the company website to improve user experience, conversion rates, and performance KPIs
- Lead and deliver digital marketing strategy to drive qualified traffic, generate leads, and improve conversions for Moneyboat.co.uk
- Manage new product go-to-market campaigns from start to finish
- Support multi-channel performance marketing campaigns across PPC, paid social, SEO, affiliates, and retargeting
- Support onboarding of email marketing platforms and develop strategies to improve engagement, retention, and lifetime value
- Develop and execute technical and content-led SEO strategies
- Use analytics platforms to monitor, report, and optimise campaign performance against business KPIs
- Support creation of digital assets and brand innovation
- Oversee agency relationships and align delivery with budget and performance expectations
- Collaborate with Compliance, Tech, Customer Service, internal teams, and external partners
Requirements
What you’ll need- Experience managing website performance, CMS management, and digital product enhancements
- Expertise in PPC, SEO, CRO, Paid Social, and Email Marketing
- Experience with Google Analytics, Google Ad Manager, SEMrush, Piwik Pro, DotDigital, and Zapier
- Proven experience managing significant budgets and optimising for acquisition and ROI
- Strong analytical skills and data-led performance optimisation and reporting
- Stakeholder management and cross-functional communication experience
- Strong track record in financial services marketing, ideally consumer lending, fintech, or banking
- Knowledge of FCA guidelines and compliance considerations for financial promotions is advantageous
- Experience working within an FCA-regulated environment desired
- Degree in Marketing, Business, or related field desired
- ACIM or CIM Level 6 qualification desired
Benefits
Comp & perks- Time-off on Birthday
- Gym benefits
- Childcare benefits
- Life assurance
- Health cash plan
- Aviva pension
- Professional subscription benefits
- Career growth opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital Marketing StrategyConversion Rate OptimizationEmail MarketingContent-Led SEOCampaign Performance Reporting
Soft Skills
Analytical SkillsCross-Functional Communication
Tools & Technologies
Google Ad ManagerSEMrushPiwik ProDotDigitalZapier
Certifications & Qualifications
ACIM QualificationCIM Level 6 Qualification
Industry Keywords
Financial Services MarketingConsumer LendingFintechBankingFCA Guidelines