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The CFO Centre UKCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital marketing strategies, including SEO, AI search optimization, and content management. Proficient in using analytics tools to enhance website performance and drive lead generation across global markets.
Highest-signal resume keywords
Digital Marketing ExperienceSEO KnowledgeCMS Management (WordPress, HubSpot)Google Analytics ProficiencyContent Creation Skills
Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Support the planning, delivery, and optimisation of digital marketing activities driving website traffic and lead generation
- Support UK, Ireland and Global marketing activity
- Update, manage and optimise website content using the CMS
- Create landing pages for digital campaigns and lead generation
- Ensure website content follows SEO, AI optimisation, accessibility and brand best practices
- Monitor website performance and identify opportunities to improve user experience and conversions
- Support website governance and content quality standards
- Conduct keyword, audience and competitor research for UK and Global webpages
- Optimise website content, metadata and internal linking to improve organic search visibility
- Support technical SEO improvements, including site structure and performance
- Monitor rankings, traffic and search performance using analytics tools
- Optimise content for AI-powered search experiences including Google AI Overviews, Microsoft Copilot, ChatGPT Search and other generative search platforms
- Create content that answers user intent and improves visibility within AI-generated search results
- Track AI search visibility and emerging search trends, making recommendations to improve discoverability
- Stay up to date with AI Search, generative AI and search engine algorithm developments
- Create and edit blogs, case studies, thought leadership articles, web pages and campaign assets
- Develop content supporting SEO, AI Search, lead generation and brand awareness objectives
- Repurpose content across digital channels to maximise engagement and reach
- Maintain a content calendar and support campaign delivery
- Support integrated marketing campaigns generating qualified leads
- Manage digital campaign assets, timelines and stakeholder communications
- Support social media scheduling and activity
- Report to the Global Digital Marketing Manager
Requirements
What you’ll need- 2 years+ experience in a digital marketing or marketing executive role
- Excellent communication skills
- Stakeholder Management experience
- Good understanding of SEO and website management
- Knowledge of AI Search, content optimisation and emerging search technologies
- Experience updating websites through a CMS such as WordPress or HubSpot
- Digital design and content creation skills
- Working knowledge of design tools such as Canva and/or Adobe Creative Cloud (InDesign, Photoshop, Illustrator)
- Experience using Google Analytics and digital reporting tools
- Excellent organisation and project management skills
- Ability to analyse data and make recommendations based on insights
- Experience with HubSpot or similar CRM and marketing automation platforms
- Experience working with agencies and external suppliers
- Ability to manage several requests at once and hit deadlines
- Basic video editing or motion graphics skills
- Experience working with international teams or in a B2B or professional services setting
- Hands-on experience across design, web and digital marketing in a global business
Benefits
Comp & perks- Competitive Salary
- 25 days annual leave plus bank holidays (including Christmas shutdown)
- Hybrid Working - Minimum 3 days in office, 2 days working from home
- Pension scheme
- Spill - mental health & wellbeing support
- EV salary sacrifice scheme
- AI Hub, Training Courses & Support
- Free on-site parking
- Family-inclusive annual company celebration
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SEOContent OptimisationDigital Campaign ManagementData AnalysisWebsite ManagementKeyword ResearchTechnical SEOContent DevelopmentVideo EditingProject Management
Soft Skills
Excellent CommunicationStakeholder ManagementOrganisational SkillsAbility to Meet DeadlinesCollaboration with International Teams
Tools & Technologies
Google AnalyticsWordPressHubSpotCanvaAdobe Creative Cloud
Industry Keywords
Digital MarketingLead GenerationB2B MarketingContent MarketingEmerging Search Technologies