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Posted: 10/20/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing comprehensive marketing strategies that drive growth and revenue in B2B tech environments. Proven ability to lead teams, manage external resources, and refine brand identity while collaborating with cross-functional partners.
Highest-signal resume keywords
B2B Tech MarketingSenior Leadership ExperienceCampaign ManagementBrand and Performance MarketingAdTech or Media Experience
Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Build and own the marketing strategy across different offerings and audiences
- Create annual and quarterly plans according to budget
- Lead the marketing team and external consultants
- Refine brand identity, messaging and visual guidelines across all touchpoints
- Drive growth campaigns and demand generation tied to pipeline, including media buying strategy, campaigns and creatives
- Own external-facing communications and channels, including PR and media relations strategy
- Lead content and video production, including thought leadership
- Plan and run EX.CO's presence at key industry events
- Support internal communications efforts
- Partner with Go To Market, Business, Product and executive teams to drive new business opportunities
Requirements
What you’ll need- 10+ years in B2B tech marketing
- 4+ years in senior leadership
- AdTech or media experience is a strong plus
- A track record of leading campaigns, growth and content at a senior level
- Strong in both brand and performance, with a clear link to revenue
- A good visual eye and experience managing creative and PR external resources
- A collaborative style and experience working alongside GTM, Sales and Product leaders
- Strategic and hands-on
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing Strategy DevelopmentDemand GenerationMedia Buying StrategyContent ProductionVisual Guidelines Management
Soft Skills
Collaborative LeadershipStrategic ThinkingHands-On Approach
Tools & Technologies
PR and Media RelationsCreative Resource Management
Industry Keywords
Growth CampaignsB2B MarketingBrand IdentityThought LeadershipIndustry Events