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Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B digital outreach and demand generation, with a strong focus on persona marketing and engagement strategies within healthcare systems. Proficient in managing outreach technology stacks and integrating them with CRM systems while ensuring compliance with relevant regulations.
Highest-signal resume keywords
B2B Digital OutreachPersona MarketingEmail DeliverabilityLinkedIn Sales NavigatorCampaign Analytics
Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Build and own a full digital outreach path for each subsidiary
- Identify decision makers, define buyer personas, and grow verified contact lists
- Run tailored multichannel outbound sequences across email, LinkedIn, and other social and digital channels
- Coordinate email deliverability activities including authentication, IP warming, sender reputation monitoring, inbox placement testing, list hygiene, and compliance
- Convert M3 proprietary data assets and healthcare relationships into qualified conversations through referrals and warm introductions
- Use AI-assisted research, personalization, account intelligence, messaging tests, and refinement while maintaining human review and brand standards
- Partner with business development and marketing leads on target account lists, handoff criteria, follow-up cadence, and message-performance feedback
- Operate business-unit outreach technology stacks and integrate them with CRMs
- Recommend new or advanced technology tools
- Report weekly on placement, reply, positive-reply, and subsidiary/persona pipeline metrics
- Retire ineffective approaches and scale successful programs
Requirements
What you’ll need- Bachelor's degree in marketing, communications, business, or a related field, or equivalent experience
- 7+ years in B2B digital outreach, demand generation, or sales development
- At least 3 years owning persona marketing for outbound commercial revenue generation
- Demonstrated success reaching senior decision makers in healthcare and health systems
- Experience selling recruitment, staffing, or physician placement services strongly preferred
- Certifications in email deliverability, sequencing platforms, or LinkedIn Sales Navigator preferred
- Hands-on experience with sequencing platforms such as Outreach, Apollo, or HubSpot Sequences
- Experience with LinkedIn Sales Navigator, contact enrichment and verification tools, deliverability monitoring tools, and CRM integration
- Experience supporting or consulting for multiple business units, clients, or brands with distinct customers
- Working knowledge of SPF, DKIM, DMARC, BIMI, domain and IP warming, reputation monitoring, and inbox placement testing
- Knowledge of Microsoft 365, Google Workspace, Proofpoint, Mimecast, and similar email filters
- Ability to identify and verify budget owners, decision makers, and influencers within target organizations
- Understanding of how health systems, medical groups, and staffing firms recruit physicians and who owns those decisions
- Strong writing skills with ability to adapt voice by persona and subsidiary brand
- Working knowledge of CAN-SPAM, CASL, GDPR/UK GDPR, TCPA, and LinkedIn terms of service
- Ability to use AI tools for research, personalization, and testing with attention to accuracy, brand, and disclosure
- Ability to manage several concurrent programs independently and report clearly to sales and marketing leaders
- Analytical fluency with campaign, deliverability, and CRM data; comfortable building simple dashboards
Benefits
Comp & perks- Health and Dental
- Life, Accident and Disability Insurance
- Prescription Plan
- Flexible Spending Account
- 401k Plan and Match
- Paid Holidays and Vacation
- Sick Days and Personal Day
- Competitive wages
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Demand GenerationEmail SequencingContact VerificationData AnalysisCompliance Knowledge
Soft Skills
Strong Writing SkillsAnalytical FluencyIndependent Program Management
Tools & Technologies
OutreachApolloHubSpot SequencesMicrosoft 365Google Workspace
Certifications & Qualifications
Email Deliverability CertificationLinkedIn Sales Navigator Certification
Industry Keywords
HealthcareStaffing ServicesPhysician PlacementB2B SalesDigital Marketing