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Posted: 10/20/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing strategic client marketing campaigns, optimizing processes through automation, and leading go-to-market strategies for diverse audiences. Proven ability to build strong relationships and influence outcomes in a fast-paced, cross-functional environment.
Highest-signal resume keywords
Client MarketingJourney BuildingGo-To-Market StrategyRelationship BuildingStrategic Planning
About the role
Key responsibilities & impact- Develop and execute strategic, journey-based client marketing campaigns
- Retain and deepen existing client relationships through education about products and services
- Optimize work products through KPI setting and measurement
- Optimize work processes through automation and personalization
- Lead go-to-market development for retirement plan products and services across B2B and B2C audiences
- Develop customer journeys, process, objectives, channel strategy, prioritization, execution, and measurement
- Lead audience web strategy for institutions in Higher Education and Healthcare markets
- Partner with Public Web, Secure Web, Product, Product Marketing, Brand/Creative, Digital Experience, Sales, and other business teams
- Establish relationships with sales and business partners and educate internal stakeholders
- Ensure project workstreams are measurable and connected to audience KPIs
- Lead marketing for CEO initiatives, including stand-ups, progress tracking, slide development, and senior leadership presentations
- Supervise and develop a team of 3 professional marketers, including career-path development and fostering teamwork
Requirements
What you’ll need- 10+ years of work experience
- Track record in client marketing, journey building, and audience development
- Experience creating end-to-end go-to-market strategies
- Ability to gain buy-in, influence, and drive outcomes
- Ability to build trust, credibility, and strong relationships with internal and external customers and team members
- Excellent interpersonal, oral, and written communication skills
- Ability to work effectively in a fast-paced, cross-functional, changing environment
- Strong relationship-building skills across organizational levels
- Understanding of the marketplace, competitive landscape, and regulatory environment
- Experience developing and implementing strategic plans, forecasting, and obtaining objectives in a metrics-driven environment
- Ability to influence effective creative concepts and marketing strategies
- University degree preferred
Benefits
Comp & perks- Superior retirement program
- Competitive health, wellness, and work life offerings
- Financial, emotional, and physical well-being support
- Meaningful learning experiences and development pathways
- AI tools and future-focused skills development
- Performance-linked incentive program may be available, including annual discretionary incentives and non-annual sales or other incentive plans
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
KPI SettingAudience DevelopmentProcess OptimizationMetrics-Driven EnvironmentCampaign Execution
Soft Skills
Interpersonal CommunicationInfluencing SkillsTeam LeadershipTrust BuildingCross-Functional Collaboration
Industry Keywords
Higher EducationHealthcareB2B MarketingB2C MarketingCompetitive Landscape