S

Lifecycle Marketing Manager

Shaw/Scott
Posted 10/20/2026contractRemote • Washington • United StatesMid-LevelSenior💰 $50 - $60 per hourWebsite
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Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing email marketing campaigns through the full lifecycle, utilizing Iterable for workflow automation, segmentation, and performance reporting. Strong ability to produce engaging content and optimize campaigns based on data-driven insights.

Highest-signal resume keywords
Lifecycle Marketing ExperienceIterable ProficiencyEmail Marketing Best PracticesA/B Testing and OptimizationProject Management Skills

Tech Stack

Tools & technologies
Cloud

About the role

Key responsibilities & impact
  • Manage the full lifecycle of email marketing campaigns from initial concept through deployment and reporting
  • Configure and launch campaigns in Iterable using Studio’s drag-and-drop editor, modular templates, snippets, and dynamic data feeds
  • Write or adapt campaign copy and select imagery when needed
  • Conduct QA, including rendering tests, link verification, and personalization logic checks
  • Use Iterable analytics and experimentation tools to monitor performance and run A/B and multivariate tests
  • Translate campaign findings into actionable optimization recommendations
  • Stay current on lifecycle marketing trends, new tools, and AI-driven efficiencies
  • Maintain centralized documentation of Iterable workflows, templates, campaign assets, and performance insights
  • Independently manage multiple concurrent projects in a collaborative agency environment

Requirements

What you’ll need
  • Candidate must be based in the US
  • 3+ years of hands-on lifecycle marketing experience with a proven record of driving engagement and conversion
  • 2+ years of direct, advanced experience in Iterable, including workflow automation, segmentation, dynamic content, and reporting
  • Ability to independently produce emails using drag-and-drop tools and template-based systems
  • Understanding of email marketing best practices, deliverability, and compliance
  • Excellent written and verbal communication skills for both strategy and execution
  • Strong organizational skills and ability to manage multiple priorities in a remote environment
  • Experience with Iterable and other ESPs such as Braze, Salesforce Marketing Cloud, or Bloomreach
  • Experience using drag-and-drop tools, pre-existing email templates, and/or coordinating with a creative team

Benefits

Comp & perks
  • 100% remote work
  • Flexible and supportive culture
  • Collaborative work environment
  • Innovation, inclusivity, and creativity-focused culture
  • Benefits are not provided for contractors; contractors manage their own taxes, insurance, and associated expenses

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Email Campaign ManagementWorkflow AutomationSegmentationDynamic ContentPerformance ReportingA/B TestingEmail DeliverabilityComplianceCopywritingQA Testing
Soft Skills
Excellent Communication SkillsStrong Organizational SkillsAbility to Manage Multiple Priorities
Tools & Technologies
IterableBrazeSalesforce Marketing CloudBloomreachDrag-and-Drop Editor
Industry Keywords
Email MarketingLifecycle Marketing TrendsCampaign OptimizationPerformance InsightsAgency Environment