Marketing jobs in United States
Explore 1,036 matching jobs.
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Senior Lifecycle Marketing Manager
SuperhumanPosted 10/20/2026full-timeSan Francisco • California • United StatesSenior💰 $147,000 - $220,000 per yearWebsite
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in lifecycle marketing, conversion strategy, and data-driven decision-making to drive revenue growth. Proficient in running A/B tests and building impactful lifecycle programs that enhance user retention and lifetime value.
Highest-signal resume keywords
Lifecycle Marketing ExperienceA/B Testing ExpertiseData Analysis ProficiencyEmail And In-Product Messaging KnowledgeExperience With Braze And Hightouch
Tech Stack
Tools & technologiesGo
About the role
Key responsibilities & impact- Drive net new bookings from the free Grammarly audience by building programs that convert free users into paying customers
- Match discounts, free trials, suite purchases, and full-price upgrades to the users they convert best
- Build and maintain an experimentation roadmap tied to measurable business outcomes
- Run experiments with clear hypotheses, proper sizing, and holdouts
- Help define conversion strategy across email, in-product messaging, and push
- Partner with Dillon and Hightouch to drive incremental revenue through personalized 1:1 upsell experiences at scale
- Use behavioral, product-usage, and lifecycle data to design relevant upsell programs
- Lead internationalization growth efforts outside the US and among multilingual users, including non-native English speakers in the US
- Partner with the Internationalization team on international and multilingual growth
- Help drive adoption and upgrades across the Superhuman suite, including Grammarly, Go, Coda, and Mail
- Collaborate with Marketing Operations, Data Science, Brand, Creative, and cross-functional partners
Requirements
What you’ll need- 4+ years of experience in lifecycle, CRM, or growth marketing at a freemium or PLG subscription company
- Record of driving incremental revenue
- Hands-on experience running statistically sound A/B tests using power analyses, holdouts, and other best practices
- Track record of identifying business opportunities, running experiments, influencing metrics, and analyzing results to make business decisions
- Hands-on experience building lifecycle programs with measurable impact on retention, LTV, and revenue
- Deep knowledge of email and in-product messaging
- Working knowledge of push
- Fluency with data and ability to run analyses to build business cases or size opportunities
- Experience with Braze, Hightouch, and Iterable
- Familiarity with Statsig, Databricks, and Figma
- Clear, concise writing
- Comfort leading cross-functional partners without direct management authority
- Experience using AI to improve workflow
- Must be able to work in an employment-supported location; application requires location and U.S. work authorization information
- Bonus: experience running AI decisioning, generative copy, or dynamic content programs
Benefits
Comp & perks- Excellent health care, including medical, dental, vision, mental health, and fertility benefits
- Disability and life insurance options
- 401(k) and RRSP matching
- Paid parental leave
- 20 days of paid time off per year
- 12 days of paid holidays per year
- Two floating holidays per year
- Flexible sick time
- Stipends for caregiving, pet care, wellness, home office, and more
- Annual professional development budget and opportunities
- Remote work flexibility
- Travel to meet in person during scheduled team collaboration weeks
ATS Keywords
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Hard Skills
Lifecycle MarketingA/B TestingData AnalysisConversion StrategyRetention ProgramsUpsell ProgramsStatistical AnalysisEmail MarketingIn-Product MessagingPush Notifications
Soft Skills
Clear WritingCross-Functional CollaborationInfluencing Metrics
Tools & Technologies
BrazeHightouchIterableStatsigDatabricksFigma
Industry Keywords
Freemium ModelPLG SubscriptionIncremental RevenueInternationalization GrowthMultilingual Users