Superhuman

Senior Lifecycle Marketing Manager

Superhuman
Posted 10/20/2026full-timeSan Francisco • California • United StatesSenior💰 $147,000 - $220,000 per yearWebsite
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Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in lifecycle marketing, conversion strategy, and data-driven decision-making to drive revenue growth. Proficient in running A/B tests and building impactful lifecycle programs that enhance user retention and lifetime value.

Highest-signal resume keywords
Lifecycle Marketing ExperienceA/B Testing ExpertiseData Analysis ProficiencyEmail And In-Product Messaging KnowledgeExperience With Braze And Hightouch

Tech Stack

Tools & technologies
Go

About the role

Key responsibilities & impact
  • Drive net new bookings from the free Grammarly audience by building programs that convert free users into paying customers
  • Match discounts, free trials, suite purchases, and full-price upgrades to the users they convert best
  • Build and maintain an experimentation roadmap tied to measurable business outcomes
  • Run experiments with clear hypotheses, proper sizing, and holdouts
  • Help define conversion strategy across email, in-product messaging, and push
  • Partner with Dillon and Hightouch to drive incremental revenue through personalized 1:1 upsell experiences at scale
  • Use behavioral, product-usage, and lifecycle data to design relevant upsell programs
  • Lead internationalization growth efforts outside the US and among multilingual users, including non-native English speakers in the US
  • Partner with the Internationalization team on international and multilingual growth
  • Help drive adoption and upgrades across the Superhuman suite, including Grammarly, Go, Coda, and Mail
  • Collaborate with Marketing Operations, Data Science, Brand, Creative, and cross-functional partners

Requirements

What you’ll need
  • 4+ years of experience in lifecycle, CRM, or growth marketing at a freemium or PLG subscription company
  • Record of driving incremental revenue
  • Hands-on experience running statistically sound A/B tests using power analyses, holdouts, and other best practices
  • Track record of identifying business opportunities, running experiments, influencing metrics, and analyzing results to make business decisions
  • Hands-on experience building lifecycle programs with measurable impact on retention, LTV, and revenue
  • Deep knowledge of email and in-product messaging
  • Working knowledge of push
  • Fluency with data and ability to run analyses to build business cases or size opportunities
  • Experience with Braze, Hightouch, and Iterable
  • Familiarity with Statsig, Databricks, and Figma
  • Clear, concise writing
  • Comfort leading cross-functional partners without direct management authority
  • Experience using AI to improve workflow
  • Must be able to work in an employment-supported location; application requires location and U.S. work authorization information
  • Bonus: experience running AI decisioning, generative copy, or dynamic content programs

Benefits

Comp & perks
  • Excellent health care, including medical, dental, vision, mental health, and fertility benefits
  • Disability and life insurance options
  • 401(k) and RRSP matching
  • Paid parental leave
  • 20 days of paid time off per year
  • 12 days of paid holidays per year
  • Two floating holidays per year
  • Flexible sick time
  • Stipends for caregiving, pet care, wellness, home office, and more
  • Annual professional development budget and opportunities
  • Remote work flexibility
  • Travel to meet in person during scheduled team collaboration weeks

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Lifecycle MarketingA/B TestingData AnalysisConversion StrategyRetention ProgramsUpsell ProgramsStatistical AnalysisEmail MarketingIn-Product MessagingPush Notifications
Soft Skills
Clear WritingCross-Functional CollaborationInfluencing Metrics
Tools & Technologies
BrazeHightouchIterableStatsigDatabricksFigma
Industry Keywords
Freemium ModelPLG SubscriptionIncremental RevenueInternationalization GrowthMultilingual Users