Marketing Manager
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Posted: 10/20/2026
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Humane Society of Northeast GeorgiaPosted 10/20/2026full-timeGainesville • United StatesMid-LevelSenior💰 $45,000 - $50,000 per yearWebsite
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and implementing comprehensive marketing strategies, communications, and public relations initiatives, with a strong focus on digital marketing and engagement metrics. Proven ability to lead teams, manage projects, and uphold brand integrity across various platforms.
Highest-signal resume keywords
Graphic Design ExperienceProficiency In CanvaAdobe Creative Suite ExpertiseSocial Media Advertising SkillsStrong Project Management Skills
About the role
Key responsibilities & impact- Plan, develop, and implement HSNEGA’s marketing strategies, communications, and public relations activities
- Oversee marketing, communications, and public relations support materials
- Direct the marketing, communications, and public relations team
- Coordinate strategically and tactically with other HSNEGA departments
- Uphold the shelter’s image and mission with senior leadership and management
- Create, implement, and measure a comprehensive marketing and communications program
- Oversee internal and external communications and marketing activities, including publications, digital marketing, website coordination, and social media
- Develop short- and long-term plans, budgets, and integrated communications plans for services, events, programs, and outreach
- Develop strategies to increase engagement with donors, clients, volunteers, influencers, and other audiences
- Improve online viewership metrics and Google Analytics performance
- Oversee editorial direction, design, production, and distribution of publications and print materials
- Manage website content and design revisions
- Manage and optimize HSNEGA’s social channels and search engine presence, including Meta and Google Business
- Support photography, videography, video editing, copywriting, and event activities
- Maintain professional and technical knowledge through workshops, publications, networks, and professional societies
- Ensure consistent branding and messaging across all platforms
Requirements
What you’ll need- Minimum of three years in a graphic design, marketing or communications leadership role
- Degree in marketing/communications or related field, or equivalent work experience preferred
- Nonprofit experience preferred
- Experience providing marketing support to fundraising or sales teams
- Proven graphic design experience with a strong portfolio
- Proficiency in Canva and Adobe Creative Suite, including Photoshop, Illustrator, and InDesign
- Excellent writing and editing skills
- Knowledge of AP style
- Proficiency in social media advertising, Google Ads and AdWords, and SEO optimization; certification preferred
- Strong project management skills and ability to manage multiple projects independently
- Ability to communicate professionally with diverse stakeholders
- Valid and unrestricted driver’s license
- Passion for humane treatment and care of animals and commitment to the organization’s mission
- Ability to work independently and as part of a team
- Ability to work in an animal-friendly environment
- Ability to drive locally, frequently stand and move around work areas, climb stairs, and lift objects up to 25 pounds
- Normal or corrected hearing and vision, and speaking abilities
- Willingness to work evenings, weekends, and holidays as needed
- Occasional out-of-area travel may be required
Benefits
Comp & perks- Equal employment opportunities and protection from discrimination and harassment
- At-will employment relationship
- Training, conferences, and educational workshops may be available through the role
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing Strategy DevelopmentCommunications PlanningPublic Relations ManagementDigital MarketingSEO OptimizationGoogle AdsContent ManagementCopywritingEvent CoordinationBudget Development
Soft Skills
Excellent Writing SkillsProfessional CommunicationTeam CollaborationIndependent Work AbilityStakeholder Engagement
Tools & Technologies
Google AnalyticsMeta PlatformsAdobe PhotoshopAdobe IllustratorAdobe InDesignCanvaSocial Media PlatformsWebsite Management ToolsVideo Editing SoftwarePublication Design Tools
Certifications & Qualifications
SEO Certification
Industry Keywords
Nonprofit ExperienceFundraising SupportAnimal WelfareBrand ManagementEngagement Strategies