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Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and implementing marketing strategies for credit and debit card products, with a strong focus on delivering customer-facing materials and collaborating with internal and external partners. Proven ability to manage multiple projects while ensuring compliance with regulatory standards and maintaining high attention to detail.
Highest-signal resume keywords
Credit Card Marketing ExperienceMarketing Strategy DevelopmentMicrosoft Office Suite ProficiencyVendor ManagementExcellent Communication Skills
About the role
Key responsibilities & impact- Deliver customer-facing marketing materials and internal banker-facing resources for business credit card products and services serving small to mid-size businesses
- Support credit and debit card marketing within the U.S. Bank branch network
- Recommend and implement marketing and strategic sales support for assigned products, divisions, product lines or market segments
- Develop and recommend product marketing strategies, goals, market direction and cost planning with management
- Manage the design and delivery of sales and marketing plans and presentations
- Provide marketing support to teams responsible for selling assigned products
- Ensure appropriate staff are familiar with credit and debit products and their applications
- Assist in developing promotional strategies, marketing and sales collateral, communications and advertising
- Develop marketing and sales materials supporting customer information needs throughout the sales process
- Own creative development and project components with internal teams and external vendors
- Develop creative/project briefs and route them for manager, SME, regulatory and compliance review
- Collaborate with internal and external partners to deliver approved assets in appropriate formats on time and within budget
- Monitor, evaluate and report initiative results, using findings to inform future efforts
Requirements
What you’ll need- Bachelor’s degree or equivalent work experience
- 4-6 years of related experience in marketing with proven ability to deliver results
- Financial institution or credit card marketing experience
- High degree of initiative and results orientation with a strong attention to detail
- Proactive self-starter who sets priorities, takes on new projects and drives deliverables
- Demonstrated ability to present ideas via excellent clear written and verbal communication skills
- Experience managing external vendors and establishing strong partnerships with internal teams
- Strong proficiency in Microsoft Office Suite, especially PowerPoint
- Proven expertise in development and tactical implementation of marketing materials
- Ability to work in a fast-paced dynamic environment
- Demonstrated ability to work on multiple projects simultaneously and accurately to meet varying deadlines
- Comfortable working through shifts in program direction while adhering to initial timelines
- Strong attention to detail
- Excellent verbal and written communication skills
- Must work from a U.S. Bank location three or more days per week
- Applicants must be able to comply with U.S. Bank policies and procedures, including the Code of Ethics and Business Conduct and related workplace conduct and safety policies
Benefits
Comp & perks- Healthcare (medical, dental, vision)
- Basic term and optional term life insurance
- Short-term and long-term disability
- Pregnancy disability and parental leave
- 401(k) and employer-funded retirement plan
- Paid vacation (from two to five weeks depending on salary grade and tenure)
- Up to 11 paid holiday opportunities
- Adoption assistance
- Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
- Incentive and recognition programs
- Equity stock purchase
- Pension
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing Materials DevelopmentSales Collateral CreationProject ManagementMarket AnalysisCost Planning
Soft Skills
Attention to DetailProactive Self-StarterResults OrientationCollaborationTime Management
Tools & Technologies
Microsoft PowerPoint
Industry Keywords
Financial InstitutionBusiness Credit Card ProductsMarketing SupportSales StrategiesCompliance Review