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HarperCollins PublishersPosted 10/20/2026full-timeNashville • Tennessee • United StatesSenior💰 $76,000 - $86,000 per yearWebsite
Core Competencies
Role fitCore Competencies
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Demonstrates expertise in digital marketing strategies, including digital advertising, email marketing, and social media management, with a strong focus on analytics and performance optimization. Proficient in managing marketing budgets and collaborating with diverse teams to achieve sales goals in the Spanish-speaking Christian market.
Highest-signal resume keywords
Digital Marketing ManagementEmail Marketing StrategySocial Media ManagementAnalytical Decision-MakingBilingual Communication
About the role
Key responsibilities & impact- Strategize and optimize digital advertising campaigns for frontlist and backlist titles across Amazon, Facebook/Instagram, YouTube, and other platforms
- Enhance online discoverability and sales performance across Amazon US, Amazon Mexico, TikTok, and other digital sales platforms
- Develop and execute email marketing strategies, including audience growth, segmentation, and campaign deployment
- Lead imprint-level social media strategies focused on audience growth, engagement, and campaign performance
- Maintain imprint websites and support title marketers with website needs
- Support consumer targeting, messaging, SEO and keyword strategy, and social media content development
- Monitor digital advertising performance and adjust campaigns to maximize impact and ROI
- Provide regular digital campaign performance and platform-growth updates, including monthly reporting
- Manage digital marketing budgets for assigned projects
- Collaborate with title marketers, digital sales teams, and external agencies
- Perform other related duties supporting marketing and sales goals
Requirements
What you’ll need- 7+ years of hands-on experience in digital marketing, including digital advertising, email marketing, social media management strategy and execution, product marketing, and e-commerce
- Experience using digital marketing management and analytics tools and sales data
- Understanding of the Spanish-speaking Christian market in the U.S. and Latin America
- Bachelor’s degree in marketing, communications, advertising, or related field
- Knowledge of digital marketing and analytics best practices
- Understanding of marketing, brand management, and publicity
- Strong analytical and metrics-based decision-making experience
- Strong written and verbal communication skills in English and Spanish
- Technical proficiency with marketing tools and programs
- Ability to develop and maintain professional relationships with colleagues and vendors
- Experience managing multiple competing priorities, duties, and/or projects
- Strong organizational and time-management skills with attention to detail
- Ability to work in a fast-paced environment with ongoing flexibility
- Ability to recruit and manage external marketing partners
- Ability to remain effective under pressure while managing multiple high-impact initiatives
- Ability to set priorities and solve problems
- Strong computer skills, especially Microsoft Office
- Fully bilingual in English and Spanish, with effective verbal and written communication skills required
Benefits
Comp & perks- Comprehensive benefits package
- Physical health benefits
- Retirement and savings benefits
- Caregiving benefits
- Emotional wellbeing benefits
- Transportation benefits
- Elective benefits tailored to employees’ needs and personal situations
ATS Keywords
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Hard Skills
Digital AdvertisingEmail MarketingSocial Media StrategySEO and Keyword StrategyAnalytics ToolsBudget ManagementCampaign Performance MonitoringAudience SegmentationE-Commerce MarketingBrand Management
Soft Skills
Strong Communication SkillsOrganizational SkillsTime ManagementProblem-SolvingRelationship Management
Tools & Technologies
Marketing Analytics ToolsMicrosoft OfficeDigital Sales PlatformsSocial Media PlatformsEmail Marketing Programs
Industry Keywords
Spanish-Speaking Christian MarketDigital Marketing Best PracticesCampaign Performance ReportingAudience GrowthEngagement Strategies