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Posted: 10/20/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and implementing marketing strategies for Alliance, Channel, and Distributor partners, with a strong focus on demand generation and effective communication of business propositions. Proven ability to assess marketing effectiveness and lead successful campaigns in a fast-paced environment.
Highest-signal resume keywords
MBA Or BA/BSChannel Marketing ExperienceDigital Marketing ProgramsCreative Marketing ProgramsAnalytical Skills
About the role
Key responsibilities & impact- Develop and implement joint marketing plans with Alliance, Channel, or Distributor partners to drive awareness, thought leadership, and demand generation
- Proactively build and communicate Cohesity’s business proposition to Alliance partners
- Own and drive the investment, planning, and execution strategy for designated Alliance marketing campaigns
- Continuously assess the effectiveness of marketing investments
- Share quarterly reports
- Create and implement marketing strategies for Alliance, Channel, or Distributor partners
- Work alongside the Cohesity marketing team to contribute to company growth
Requirements
What you’ll need- MBA and/or BA/BS with proven channel and/or distributor tech marketing experience
- Consistent track record of prioritizing and completing marketing priorities for each Alliance, Channel, or Distributor partner
- Consistent track record of leading successful, creative, and scalable marketing programs for high-growth companies
- Strong verbal, written, and analytical skills
- Ability to work in a fast-paced environment with multiple priorities
- Familiarity with implementing integrated social media, digital, and physical/virtual event programs
- Able to build partner content and joint value propositions
- Candidates outside the designated job location must be committed to relocating before their start date
- Legal right to work in the job location
- Preference for candidates currently located in or near the designated job location
Benefits
Comp & perks- Bonus compensation may be available
- Commission may be available if in a sales function
- Equity grants may be available
- Health and wellness benefits
- Vacation
- Paid holidays
- Refresh days
- 401(k) retirement plan
- Life insurance coverage
- Disability insurance coverage
- Other benefits the Company may offer from time to time
- Hybrid work arrangement with core-office attendance 2–3 days a week for employees within a reasonable commute
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing Strategy DevelopmentDemand GenerationCampaign ExecutionPerformance AssessmentContent Creation
Soft Skills
Strong Verbal CommunicationStrong Written CommunicationAnalytical ThinkingPrioritizationAdaptability
Tools & Technologies
Social Media PlatformsDigital Marketing ToolsEvent Management Software
Industry Keywords
Alliance PartnersChannel PartnersDistributor PartnersThought LeadershipHigh-Growth Companies