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SuperhumanCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in lifecycle marketing, CRM strategies, and growth marketing within a freemium or PLG subscription environment, leveraging data-driven approaches and experimentation to enhance customer conversion and revenue generation.
Highest-signal resume keywords
Lifecycle MarketingA/B TestingData-Driven PersonalizationFreemium Growth StrategiesRevenue Generation
About the role
Key responsibilities & impact- Turn free Grammarly users into paying customers across email, in-product messaging, and push
- Use experimentation, data-driven personalization, and AI decisioning to deliver relevant 1:1 upsell experiences to 40M+ users
- Own a forward-looking experimentation roadmap
- Lead international and multilingual growth efforts
- Help drive cross-product monetization across the Superhuman suite
- Partner closely with Marketing Operations, Data Science, Brand, and Creative
Requirements
What you’ll need- 4+ years in lifecycle, CRM, or growth marketing at a freemium or PLG subscription company
- Hands-on experience running statistically sound A/B tests
- Fluency with data and modern marketing tools, including Braze, Hightouch, and Iterable
- Track record of driving incremental revenue
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Growth MarketingExperimentation RoadmapStatistical AnalysisCustomer ConversionUpsell Strategies
Soft Skills
CollaborationLeadershipCommunication
Tools & Technologies
BrazeHightouchIterableData Science Tools
Industry Keywords
Freemium ModelPLG SubscriptionCross-Product MonetizationInternational GrowthMultilingual Marketing