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Senior Revenue Operations Manager, Marketing Ops
FingerprintCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Marketing Operations with a strong focus on HubSpot administration, lead operations, and conversion tracking across multiple platforms. Proficient in managing ABM programs and utilizing enrichment tools to optimize audience engagement and data accuracy.
Highest-signal resume keywords
HubSpot AdministrationGoogle Tag ManagerLead OperationsAttribution LiteracyB2B SaaS Experience
Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Build and maintain account and contact audiences for ABM programs across verticals and tiers
- Own campaign setup and instrumentation in HubSpot and Salesforce campaigns
- Run lead operations for webinars, events and field programs, including capture, deduplication, suppression, routing and post-event follow-through
- Serve as the HubSpot administrator for workflows, lifecycle stages, properties, forms, list logic and user management
- Own lead conversion and the feedback loop
- Design and maintain nurture and re-engagement programs and measure conversion
- Own the marketing-side behavior of the HubSpot-to-Salesforce sync, partnering with GTM Systems on Salesforce
- Own Google Tag Manager and site-side tracking, including audit, cleanup and change control
- Implement and maintain conversion tracking across Google Ads, Meta, LinkedIn and X, including server-side conversion APIs and offline conversion uploads
- Own and enforce UTM taxonomy and the attribution reporting layer
- Support enrichment across signup and inbound flows using Clay and similar tooling
- Own form and progressive profiling strategy, suppression, bounce handling and consumer-domain filtering
- Turn recurring requests into templates, workflows or self-service
- Document systems for repeatable operation and push back on one-off requests when durable solutions are preferable
- Report to the Senior Director, Revenue Operations; support Marketing as the primary internal customer
Requirements
What you’ll need- 6-10 years in Marketing Operations, Growth Operations, or Revenue Operations with a marketing concentration, in B2B SaaS
- Hands-on HubSpot administration: workflows, lifecycle stages, lead scoring, forms and list logic
- Practical experience with Google Tag Manager and at least one server-side or offline conversion implementation (Meta CAPI, Google Ads, LinkedIn or X conversions API)
- Experience building account-level audiences for ABM programs and translating ICP criteria into actual lists
- Working fluency with Salesforce as a user: campaigns, the data model, and how HubSpot sync behaves
- Event and webinar lead operations at volume
- Enrichment tooling experience (Clay or comparable), including waterfall logic and handling incomplete data
- Attribution literacy, including first-touch and multi-touch attribution
- Strong written communication
- Proficiency with macOS
- Comfort working fully remotely using Slack, Google Workspace, Salesforce, HubSpot and Zoom
- Must be authorized to work from their home location
- Visa sponsorship is not provided
- Nice to have: SQL or exposure to dbt and a semantic layer; Sigma, Looker or comparable BI; familiarity with Clay, Vector, Apollo, Sendoso, Gong and Salesforce; experience at a $50M to $200M ARR B2B SaaS company; paid media operations experience
- Salesforce administration or certification, DealHub or CPQ experience, forecast modeling, and CS operations background are explicitly not required
Benefits
Comp & perks- 100% remote work
- Pay transparency
- Inclusive work environment
- Visa sponsorship is not provided
- Ability to work from almost any country, subject to country restrictions and work authorization
- California applicants may access a CCPA notice
- EU applicants may access a GDPR notice
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
WorkflowsLifecycle StagesLead ScoringFormsList LogicServer-Side Conversion ImplementationAccount-Level AudiencesEnrichment ToolingConversion TrackingUTM Taxonomy
Soft Skills
Strong Written Communication
Tools & Technologies
HubSpotSalesforceGoogle AdsMetaLinkedInClaySlackGoogle WorkspaceZoom
Certifications & Qualifications
Salesforce Administration Certification
Industry Keywords
Marketing OperationsGrowth OperationsRevenue OperationsB2B SaaSABM Programs