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Senior Paid Media Manager
SINE Digital
Posted: 10/8/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and optimizing paid acquisition campaigns, particularly on Meta and Google platforms, with a strong focus on lead quality and conversion metrics. Capable of developing creative strategies and collaborating effectively across teams to drive customer acquisition and growth.
Highest-signal resume keywords
Paid Media ManagementMeta Advertising ExpertiseGoogle Paid Suite ProficiencyCampaign Performance AnalysisCreative Brief Development
About the role
Key responsibilities & impact- Own day-to-day execution and optimisation of paid acquisition campaigns across the UK and Ireland
- Manage Meta campaigns, the Google paid suite and early-stage ChatGPT testing
- Handle campaign setup, audiences, budget pacing, tracking checks and campaign hygiene
- Run prioritised experiments across creative, messaging, audiences, bidding and landing-page conversion
- Define hypotheses and success measures, interpret results, scale promising approaches and stop ineffective tests
- Recommend and own agreed experiments for new growth channels
- Connect campaign performance to lead quality, pipeline progression, customer acquisition, CPL, cost per qualified lead, conversion rates and CAC
- Maintain dashboards and help resolve tracking or reporting gaps
- Develop creative briefs, ad hooks and copy based on customer insights and product benefits
- Coordinate asset production and iteration with Design and Videography
- Collaborate with Marketing, Commercial, Product, SEO/AEO, Social Media, Design, Videography, PR and Brand teams
- Communicate results, priorities, blockers and recommended next steps
- Provide constructive challenge and improve ways of working
Requirements
What you’ll need- 5+ years’ experience in paid media or performance marketing, with hands-on campaign ownership and measurable results
- Strong Meta expertise at meaningful spend levels
- Essential paid media portfolio showcasing personally worked-on campaigns, contribution, testing approach and results
- Current live Meta ads demonstrated through the Meta Ads Library
- Hands-on experience using the Google paid suite to generate demand and acquire customers
- Understanding of UK or Irish audiences and their commercial and cultural context
- Sound commercial judgement regarding lead quality, pipeline conversion and customer acquisition economics
- Curiosity and proactivity about new growth opportunities
- Confidence using dashboards and platform data to diagnose performance and recommend changes
- Ability to write creative briefs and ad copy
- Ability to collaborate with designers and an SEO/AEO specialist
- Ownership of reliable execution, clear communication, independent decision-making and appropriate escalation
- Experience in B2B SaaS, restaurant technology or marketing to small business owners would help
- Familiarity with CRM data and connecting paid campaigns to qualified pipeline and customer outcomes would help
- Experience improving landing-page conversion would help
- Practical use of AI tools or automation for reporting, monitoring or creative iteration would help
Benefits
Comp & perks- Competitive salary
- Career growth opportunities
- Hybrid hub-and-home working model
- 25 days’ annual leave, plus public holidays and company days, such as seasonal Summer Fridays
- UK private healthcare cover, including Vitality private health insurance
- UK retirement savings support/pension
- Regular team meet-ups and company events
- Bike-to-work and wellness benefits
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign SetupBudget PacingTracking ChecksLanding-Page Conversion ImprovementData AnalysisAd CopywritingExperimentationAudience TargetingPerformance Metrics InterpretationCustomer Acquisition Economics
Soft Skills
Clear CommunicationCuriosityProactivityCollaborationIndependent Decision-Making
Tools & Technologies
Meta Ads LibraryDashboardsAI ToolsAutomation ToolsCRM Systems
Industry Keywords
B2B SaaSRestaurant TechnologySmall Business MarketingUK AudiencesIrish Audiences