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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Conversion Rate Optimization (CRO) and E-commerce strategies, with a strong focus on data analysis and AI-assisted workflows for landing page creation. Proven ability to collaborate cross-functionally and establish scalable processes for performance monitoring and testing.
Highest-signal resume keywords
Conversion Rate Optimization (CRO)E-Commerce ExperienceAI-Assisted WorkflowsAnalytics Platforms (GA4, Heap, Adobe Analytics)Testing Platforms (Intelligems, FigPii, Amplitude)
About the role
Key responsibilities & impact- Own conversion rate optimization and the website for emerging brands including Nütrops, Müves, Immün, and Jüced
- Build and run a low-traffic-brand testing program with bold tests, smart sequencing, and sound read-outs
- Create and optimize landing pages from brief to launch using AI-powered workflows
- Track daily brand performance and surface insights with the paid marketing team
- Analyze scrollmaps, heatmaps, recordings, sales data, reviews, support data, and post-purchase surveys
- Research customer needs and differences across emerging brands
- Build and maintain testing roadmaps with marketing and growth leads
- Establish scalable CRO processes for performance monitoring, landing page creation, and post-test recaps
- Coordinate with designers, developers, and marketing/growth leads to maintain cross-functional alignment and testing momentum
Requirements
What you’ll need- 5–7 years of experience in CRO or E-commerce work at a DTC company
- Experience at an early-stage or multi-brand DTC business, or running tests on limited traffic, is a plus
- Proficiency with Claude Code and Claude Design, or similar AI-assisted workflows, for end-to-end landing page creation
- Extensive experience with Shopify and/or other order management and sales platforms
- Experience managing third-party applications that enhance the sales process
- Experience integrating post-purchase and lifecycle management tools
- Deep experience with an analytics platform such as GA4, Heap, or Adobe Analytics
- Deep experience with a testing platform such as Intelligems, FigPii, Amplitude, Kameleoon, or Statsig
Benefits
Comp & perks- Bonus
- Comprehensive benefits package
- Strong benefits coverage for employee and family
- Generous PTO
- Free Grüns
- Wellness and health-and-well-being perks
- Career growth opportunities
- Biannual company off-sites
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Conversion Rate OptimizationLanding Page CreationData AnalysisPerformance MonitoringCustomer ResearchTesting Roadmap DevelopmentSales Data AnalysisPost-Purchase ManagementLifecycle Management ToolsCross-Functional Coordination
Soft Skills
CollaborationCommunicationProblem-SolvingInsight GenerationAdaptability
Tools & Technologies
Claude CodeClaude DesignShopifyIntelligemsFigPiiAmplitudeKameleoonStatsigGA4Heap
Industry Keywords
DTC (Direct-To-Consumer)Multi-Brand BusinessTesting ProgramPerformance InsightsEmerging Brands