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Slate Electric FlosserCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in ecommerce management, focusing on site optimization, conversion rate improvement, and user experience enhancement. Proficient in utilizing analytics tools to drive data-informed decisions and optimize marketing strategies.
Highest-signal resume keywords
Ecommerce ManagementConversion Rate OptimizationShopify ExperienceA/B Testing ToolsGoogle Analytics
About the role
Key responsibilities & impact- Own the performance and day-to-day management of the Slate ecom site and Amazon shop
- Optimize both sites for conversion, speed, and mobile experience
- Improve UX/UI across the homepage, product detail pages, cart, and checkout
- Identify customer friction and resolve it quickly
- Build and update Shopify landing pages, product pages, and merchandising updates
- Implement light front-end changes using HTML/CSS and basic JavaScript as needed
- Troubleshoot site issues and coordinate with external developers
- Analyze user behavior and funnel performance to identify drop-off points
- Develop and execute A/B tests to improve conversion rate, average order value, and retention
- Manage email/SMS agency activities supporting email journey optimization
- Optimize onsite merchandising, navigation, search, personalization, and acquisition-aligned landing pages
- Manage SEO contractor and website/blog SEO optimization
- Execute product launches, promotions, and seasonal campaigns across Slate.com and Amazon
- Monitor and optimize campaigns in real time
- Oversee lifecycle agency and SEO contractor performance against KPIs and budget
- Track, analyze, and report ecommerce KPIs including CVR, AOV, revenue, LTV signals, and bounce rate
- Report weekly to the CGO and monthly to the executive team
- Report on brand, product, giveaway, and promotional campaign performance
- Build clear dashboards for decision-making
- Translate data into insights and collaborate with the CGO on strategic site optimization decisions
Requirements
What you’ll need- 3–6+ years in ecommerce, growth, or digital marketing roles (startup or high-growth experience preferred)
- Hands-on experience with Shopify or similar ecommerce platforms
- Working knowledge of HTML/CSS (JavaScript a plus)
- Strong understanding of conversion rate optimization and digital funnels
- Highly analytical, with experience using tools like Google Analytics (GA4), Shopify analytics, etc.
- Comfortable operating in ambiguity and moving quickly with limited resources
- Strong ownership mindset—you don’t wait for direction, you find opportunities and act on them
- Experience with A/B testing tools (e.g., Optimizely, VWO)
- Familiarity with retention tools (Klaviyo, Attentive, etc.)
- Basic understanding of SEO and site performance optimization
- Experience working in a DTC brand or omnichannel business
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
HTMLCSSJavaScriptConversion Rate OptimizationUser Experience DesignData AnalysisSEO OptimizationEmail MarketingSite Performance OptimizationFunnel Analysis
Soft Skills
Analytical ThinkingOwnership MindsetProblem SolvingCollaborationAdaptability
Tools & Technologies
ShopifyGoogle AnalyticsOptimizelyVWOKlaviyoAttentive
Industry Keywords
DTC BrandOmnichannel BusinessEcommerce KPIsCustomer RetentionDigital Marketing