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Inmar IntelligenceCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing data-driven strategies and client proposals that align with business objectives, utilizing strong communication and project management skills to drive measurable outcomes. Proficient in collaborating across teams to enhance client relationships and optimize marketing strategies within the CPG and retail sectors.
Highest-signal resume keywords
Client Strategy DevelopmentData-Driven Decision MakingRetail Media StrategyPresentation CreationStakeholder Management
About the role
Key responsibilities & impact- Develop strategic proposals and recommendations based on client objectives, budgets, distribution, audience needs, shopper behavior, category intelligence, market trends, and available solutions
- Translate client goals and KPIs into strategic store lists and in-store media campaign strategies
- Build strategic narratives connecting recommendations to measurable business outcomes
- Partner with analytics resources on data, insights, post-campaign measurement, attribution, and incrementality
- Maintain knowledge of industry trends, technology, methodologies, best practices, and solution capabilities
- Identify opportunities for integrated solutions, incremental value, renewal, expansion, and shared revenue growth
- Partner with sales and client-facing teams to advance opportunities through the sales process
- Create and refine client-ready proposal decks, strategic presentations, business review materials, and executive narratives
- Translate complex data, insights, and strategies into clear, persuasive, visually compelling communications
- Serve as a subject matter resource in client and internal discussions
- Collaborate with product, operations, analytics, marketing, and partner teams on execution, measurement, inventory, and performance expectations
- Anticipate client needs and proactively develop recommendations to strengthen relationships and improve outcomes
- Manage multiple concurrent proposals, presentations, and strategic workstreams
- Maintain sales and solution materials, product updates, inventory information, reporting capabilities, case studies, and enablement resources
- Track proposal activity and maintain accurate client, opportunity, and program information in applicable systems
- Improve selling processes, strategic frameworks, templates, and client-facing materials
- Share solution and process updates with internal partners
- Follow through on commitments and take ownership of assigned outcomes
- Perform other duties as assigned
Requirements
What you’ll need- Bachelor’s degree in Marketing, Communications, Business, or a related field; or equivalent combination of experience and training
- 4+ years of experience in client strategy, media strategy, shopper marketing, retail media, in-store media, strategic planning, account strategy, CPG account management, or a related area
- Experience developing data-driven strategies, strategic proposals, executive presentations, client-facing narratives, and campaign recommendations
- Working knowledge of CPG industry dynamics, retail ecosystems, shopper marketing, omnichannel campaign strategy, and measurement approaches
- Ability to analyze complex information, solve problems independently, and translate data and insights into actionable recommendations
- Strong written, verbal, visual communication, presentation, project management, organization, and stakeholder management skills
- Proficiency with PowerPoint or Google Slides and spreadsheet tools
- Ability to work with data sources, visualization tools, and customer relationship management systems
- Experience with retail media networks, in-store advertising, incentive or loyalty ecosystems, digital media, programmatic media, or integrated retail marketing
- Familiarity with audience targeting and segmentation, shopper and behavioral data platforms, attribution, and incrementality measurement
- Experience supporting enterprise sales organizations, CPG brands, agencies, or complex cross-functional client engagements
- Must have authorization to work in the U.S. without employer sponsorship now or in the future
- Not eligible for student visa sponsorship, including F-1 OPT or CPT
Benefits
Comp & perks- Medical, Dental, and Vision insurance
- Basic and Supplemental Life Insurance options
- 401(k) retirement plans with company match
- Health Spending Accounts (HSA/FSA)
- Flexible time off and 11 paid holidays
- Family-building benefits, including Maternity, Adoption, and Parental Leave
- Tuition Reimbursement and certification support
- Wellness and Mental Health counseling services
- Concierge and work/life support resources
- Adoption Assistance Reimbursement
- Perks and discount programs
- Annual discretionary bonuses through the Core Company Performance Bonus Plan
- Equity grants, sign-on bonuses, and other tailored incentive opportunities
- Growing Revenue Incentives
- Corporate or VIP Bonuses
- Deferred compensation opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Strategic PlanningCampaign RecommendationsData AnalysisProposal DevelopmentProject Management
Soft Skills
Strong CommunicationProblem SolvingOrganizationCollaborationRelationship Building
Tools & Technologies
PowerPointGoogle SlidesSpreadsheet ToolsData Visualization ToolsCustomer Relationship Management Systems
Industry Keywords
CPG Industry DynamicsShopper MarketingOmnichannel Campaign StrategyAttribution MeasurementIncrementality Measurement