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Posted: 10/19/2026Senior Community Marketing Manager – Fish
onXmaps, Inc.Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing community marketing strategies, leveraging partnerships and grassroots initiatives to drive brand engagement and growth. Proficient in using performance data and emerging technologies to optimize marketing workflows and enhance scalability.
Highest-signal resume keywords
Community Marketing StrategyAmbassador Program DevelopmentMarketing Performance MeasurementCross-Functional CollaborationProject Management
About the role
Key responsibilities & impact- Own the regional Community Marketing strategy and key results for onX Fish
- Develop annual strategies and quarterly plans aligned with Fish, Marketing, and business priorities
- Determine the mix of ambassadors, partnerships, retail, grassroots initiatives, events, creators, and earned media
- Identify growth opportunities and make investment, experimentation, and scaling decisions
- Partner with Paid and Growth on acquisition and conversion goals
- Build scalable frameworks and playbooks while maintaining local authenticity
- Build relationships with anglers, retailers, guides, outfitters, conservation organizations, creators, ambassadors, and partners
- Maintain a field presence and identify emerging opportunities
- Pilot local programs and use results and feedback to refine, scale, or stop them
- Collaborate across Social, Integrated Marketing, Product Marketing, Creative, Growth, Sales, and Analytics
- Coach and develop the Regional Community Expert
- Establish priorities, operating rhythms, and repeatable playbooks
- Manage budgets, timelines, vendors, and stakeholders
- Define success measures and use performance data and customer insight to guide decisions
- Apply AI, automation, and emerging tools to improve insight, execution, measurement, and scalability
- Report to the Head of Marketing for Fish
Requirements
What you’ll need- 7+ years of experience in community, brand, growth, field, or integrated marketing
- Track record of building programs connecting brands with customers and communities
- Experience building and scaling ambassador, partnership, event, retail, or grassroots marketing programs
- Experience coaching, mentoring, or leading others
- Experience establishing measurement approaches and using marketing performance data
- Ability to combine strategic planning with hands-on market engagement
- Strong strategic judgment
- Experience applying AI and emerging technologies to marketing workflows
- Strong project management and operational skills
- Experience managing budgets, timelines, vendors, stakeholders, and multiple priorities
- Cross-functional experience across Product Marketing, Creative, Growth, Sales, and Analytics
- Excellent written and verbal communication skills
- Familiarity with fishing, outdoor culture, or another enthusiast-driven community strongly preferred
- Bachelor’s degree or equivalent experience
- Permanent US work authorization
- Ability to travel approximately 40% of the time, including multi-day travel
- Candidates must be based in Texas, Mississippi, or Georgia
Benefits
Comp & perks- Competitive salaries
- Annual bonuses
- Equity/common share options
- Opportunities for growth
- Comprehensive health benefits, including a no-monthly-cost medical plan
- Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents
- 401k matching at 100% for the first 3% you save and 50% from 3-5%
- Company-wide outdoor adventures and outdoor industry perks
- Annual “Get Out, Get Active” funds
- Flexible time away package including PTO, STO, VTO, and paid holidays
- Regular in-person gatherings through regional basecamps
- Feedback, tools, and opportunities to grow your craft
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Strategic PlanningBudget ManagementData AnalysisEvent MarketingGrassroots MarketingAI Application in MarketingPerformance Metrics EstablishmentField EngagementProgram ScalingPartnership Development
Soft Skills
CoachingMentoringCommunicationStrategic JudgmentRelationship Building
Tools & Technologies
Automation ToolsEmerging Marketing Technologies
Industry Keywords
Outdoor CultureFishing CommunityBrand EngagementCustomer InsightStakeholder Management