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Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in sales growth and market expansion within the turf industry, leveraging strong relationship-building skills and strategic account management to achieve revenue objectives. Proficient in utilizing CRM tools and analyzing market trends to identify business opportunities and deliver customer-focused solutions.
Highest-signal resume keywords
Sales GrowthRelationship ManagementCRM PlatformsMarket AnalysisTurf Industry Knowledge
About the role
Key responsibilities & impact- Drive sales growth and expand market share within the assigned territory
- Build and maintain customer relationships from initial contact through project completion and post-sale support
- Identify, develop, and secure new business opportunities across sports turf, golf, municipal, commercial landscaping, and other turf-related markets
- Grow existing accounts through consultative selling, regular customer engagement, and strategic account management
- Develop and execute territory, key account, and distributor business plans to achieve revenue and growth objectives
- Serve as a trusted advisor by understanding customer needs and recommending value-added solutions
- Build relationships with superintendents, grounds managers, athletic field managers, landscape professionals, purchasing decision-makers, distributors, and end users
- Conduct product presentations, demonstrations, field evaluations, and educational sessions
- Support and develop distribution partners to maximize market opportunities and sales performance
- Utilize CRM and sales reporting tools to manage opportunities, customer activity, sales forecasts, and pipeline development
- Monitor market trends, competitive activity, and emerging opportunities within the turf industry
- Represent FieldTurf at trade shows, conferences, industry events, and association meetings
- Collaborate with marketing, operations, customer service, and other internal teams to deliver customer solutions and exceptional service
- Travel throughout the assigned territory, including overnight travel as required
Requirements
What you’ll need- 5+ years of successful sales experience, preferably within turf, sports turf, golf, landscaping, construction, agriculture, or related industries
- Proven track record of achieving sales targets and growing business within an assigned territory
- Experience building and managing relationships with distributors, turf professionals, grounds managers, contractors, and end users
- Understanding of the turf industry, including customer segments, purchasing processes, and market dynamics
- Strong communication, presentation, negotiation, and relationship-building skills
- Experience using CRM platforms, with Salesforce preferred, and Microsoft Office applications
- Strong business acumen with the ability to identify opportunities, analyze market trends, and develop sales strategies
- Self-motivated, results-oriented, and capable of working independently
- Willingness and ability to travel extensively throughout the assigned territory
- Certified Turfgrass Professional (CTP), Certified Sports Field Manager (CSFM), or related certification preferred
- Knowledge of agronomic practices, turf nutrition, pest management, irrigation systems, or turf equipment preferred
Benefits
Comp & perks- Medical, dental and vision insurance
- 401(k) with company match
- Generous holiday schedule and paid time off
- Employee and Family Assistance Program (EAP)
- Life and disability insurance
- Learning and development program
- Commission and performance-based bonus eligibility
- Leadership investment in growth and career development
- Opportunities to take on new challenges, cross-train, and expand your skillset
- Recognition and rewards for contributions and achievements
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales Strategy DevelopmentConsultative SellingAccount ManagementProduct PresentationsMarket Trend AnalysisTurf Nutrition KnowledgePest Management KnowledgeIrrigation Systems KnowledgeTurf Equipment Knowledge
Soft Skills
Strong CommunicationPresentation SkillsNegotiation SkillsSelf-MotivatedResults-Oriented
Tools & Technologies
SalesforceMicrosoft OfficeCRM Tools
Certifications & Qualifications
Certified Turfgrass Professional (CTP)Certified Sports Field Manager (CSFM)
Industry Keywords
Sports TurfCommercial LandscapingMunicipal LandscapingConstructionAgricultureField EvaluationsCustomer SegmentsPurchasing ProcessesDistribution Partners