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Posted: 10/15/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in revenue growth strategies, including ownership of course pricing, marketing funnels, and lead generation. Proficient in CRM operations and automation tools to optimize sales processes and track performance metrics.
Highest-signal resume keywords
Revenue Target AchievementLead Generation ExperienceCRM Operations SkillsData-Driven Decision-MakingMarketing Funnel Optimization
About the role
Key responsibilities & impact- Own course revenue and the plan to grow it
- Double course revenue from £100k to date
- Work to a revenue target and report progress
- Own pricing and make the case for changes
- Sell courses through calls, launches, and events
- Own the full marketing funnel, including campaigns, warm leads, paid acquisition, landing pages, and follow-up
- Build brand awareness and generate leads beyond the Up World community
- Brief and manage freelance design, copy, and paid media support
- Decide the commercial product offering and what courses to launch
- Turn new course ideas into revenue
- Track course outcomes, promotions, and career progression for use in sales
- Run CRM and course operations, including enrolment, administration, communications, and cohort tracking
- Report on sales, conversion, and funnel leakage
- Automate repetitive processes using Claude, HubSpot, Mailchimp, and Zapier
- Report to the Head of Up World
Requirements
What you’ll need- Track record of hitting revenue targets
- Target-driven personality
- Comfort with selling, both one-to-one and one-to-many
- Lead generation experience, including launch emails, advertising briefs, and funnel optimization
- CRM and operations skills
- Experience setting up and running a CRM and building automations
- Experience with data-driven decision-making
- Solution-focused approach
- Ambition
- Interest in startup marketing and the people doing it
- Familiarity with Claude Co-work, HubSpot, Mailchimp, and Zapier
Benefits
Comp & perks- 25 days holiday plus bank holidays
- Monthly remote-working allowance
- Commitment to your development
- Birthday off
- Enhanced paternity/maternity leave & pay
- Unlimited coaching with MoreHappi
- Full Up World Membership
- Access to co-working spaces
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Revenue Growth StrategyCourse Pricing ManagementSales ReportingFunnel OptimizationCourse Operations Management
Soft Skills
Target-Driven PersonalitySolution-Focused ApproachAmbitionComfort with Selling
Tools & Technologies
HubSpotMailchimpZapierClaude Co-work
Industry Keywords
Startup MarketingLead GenerationBrand AwarenessCourse LaunchMarketing Campaigns