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Varsity BrandsCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in driving customer acquisition and revenue growth within the club baseball and softball market, leveraging strong relationship-building skills and strategic business development initiatives. Proven ability to lead teams, manage sales cycles, and collaborate across departments to enhance partner value and minimize churn.
Highest-signal resume keywords
Sales Cycle ManagementTeam LeadershipCRM ProficiencyBusiness DevelopmentStakeholder Relationship Management
About the role
Key responsibilities & impact- Drive new customer acquisition and revenue growth through strategic business development initiatives in the club baseball and softball market
- Lead and inspire Club Development Representatives to meet and exceed sales quotas through coaching, KPIs, and performance management
- Own the full sales cycle from pipeline development to deal closure
- Participate in high-impact negotiations and develop partnership proposals with clubs and organizations
- Identify and engage high-potential club baseball and softball organizations
- Build and nurture relationships with club directors, owners, and administrators
- Partner with Field Sales, Club National Account team members, and Marketing on go-to-market strategies and acquisition campaigns
- Collaborate with Merchandising, Demand Planning, and Category Management on inventory, club demand, and sales execution
- Champion renewal and retention strategies to minimize churn and strengthen partner value
- Represent the club customer voice in cross-functional initiatives involving tools, technologies, and go-to-market strategies
Requirements
What you’ll need- Deep familiarity and existing relationships within the club sports ecosystem, particularly club baseball and softball, is required
- Demonstrated success winning new business and managing diverse stakeholder relationships across departments and organizational levels
- Proficient in CRM platforms and experienced with sales engagement tools
- Analytical and data-driven, with excellent organizational skills and the ability to translate insights into action
- Strong communicator and relationship builder
- 5-7+ years of experience in sales, business development, or club operations
- 2-3+ years in a team leadership role with a proven track record of driving results
- Experience working with merchandising, demand planning, or supply chain operations
- Industry background in apparel, sporting goods, or club teamwear
- Bachelor's degree required, along with equivalent professional experience demonstrating strong business acumen and leadership potential
Benefits
Comp & perks- Comprehensive Health Care Benefits
- HSA Employer Contribution/ FSA Opportunities
- Wellbeing Program
- 401(k) plan with company matching
- Company paid Life, AD&D, and Short-Term Disability
- Generous My Time Off & Paid Holidays
- Varsity Brands Ownership Program
- Employee Resource Groups
- Access to Financial Coaching and member-owned Credit Union
- St. Jude Partnership & Volunteer Opportunities
- Employee Perks including discounts on personal apparel and equipment!
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales Engagement ToolsData AnalysisPerformance ManagementKPI DevelopmentNegotiation Skills
Soft Skills
Strong CommunicationRelationship BuildingOrganizational SkillsCoaching
Tools & Technologies
CRM Platforms
Certifications & Qualifications
Bachelor's Degree
Industry Keywords
Club Sports EcosystemClub BaseballClub SoftballApparelSporting GoodsClub TeamwearMerchandisingDemand PlanningSupply Chain Operations