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Vista Higher LearningPosted 10/20/2026full-timeRemote • Florida • United StatesSeniorLead💰 $130,000 - $150,000 per yearWebsite
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing regional business plans, managing field and in-house sales teams, and utilizing CRM software for strategic analysis. Possesses in-depth knowledge of the K–12 and higher education landscape, along with strong consultative selling and negotiation skills.
Highest-signal resume keywords
Field-Oriented Sales ExperienceCRM Software ProficiencyConsultative Selling TechniquesStrategic SellingK–12 Education Knowledge
Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Develop, execute, and continuously refine regional business plans to meet or exceed sales goals
- Use territory, pipeline, market, customer, and competitive insights to identify growth opportunities and guide priorities
- Lead, coach, and mentor field and office-based sales and support professionals
- Strengthen team skills in negotiation, account management, territory planning, consultative selling, relationship building, and presentations
- Partner with representatives on high-value accounts, strategic opportunities, and state adoptions
- Support targeting and prospecting, deliver client presentations, and lead key opportunities through close
- Build and sustain customer relationships while resolving day-to-day issues
- Support state adoption initiatives and develop marketing plans
- Onboard and train sales per diems
- Participate in company, regional, and state meetings
- Define and improve sales processes
- Ensure consistent use of CRM and sales technologies
- Maintain accurate opportunity data in Salesforce.com for visibility, forecasting, and decision-making
- Share market and customer insights with sales, marketing, and technology leadership
- Maintain expert knowledge of VHL print and digital products
- Manage the regional budget, including sampling and travel and entertainment expenses
Requirements
What you’ll need- Bachelor’s degree
- 7–10 years of successful field-oriented sales experience selling digital and print-based products in a consultative environment in the publishing, edtech or similar market/industry
- 3+ years of experience managing a field and in-house sales team within the publishing, edtech or similar market/industry
- Advanced experience using CRM software for customer data management and strategic analysis
- Strong proficiency with MS Office
- In-depth knowledge of the K–12 and/or higher education landscape, including digital learning trends, curriculum requirements, and educator and student needs
- Advanced understanding of educational technology tools and digital content systems
- Demonstrated success in strategic selling, territory planning, and complex or multi-stakeholder negotiations
- Experience with state-level adoption processes in the K12 market segment
- Expertise creating and executing regional growth strategies
- Deep knowledge of consultative and solution-based selling techniques for institutional sales
- Willingness to travel up to 30% within the multi-state region and to company meetings as needed
- Residence within the southern region of the United States required
- Ideal candidate resides in Florida and is willing to travel throughout the multi-state region without restriction
- Relocation is not available
- Familiarity with Salesforce.com preferred
- Familiarity with VHL products preferred
- Working knowledge of Spanish preferred
- Advanced degree preferred
Benefits
Comp & perks- Life insurance
- Health insurance
- Dental insurance
- Vision insurance
- 401(k)
- Educational assistance
- Commuter pass subsidies
- Employee referral bonuses
- PTO
- Paid holidays
- Annual bonuses may be available subject to plan eligibility criteria and performance
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales Process ImprovementTerritory PlanningAccount ManagementNegotiation SkillsDigital Learning TrendsSolution-Based SellingMarket AnalysisSales ForecastingBudget ManagementTraining and Onboarding
Soft Skills
Coaching and MentoringRelationship BuildingPresentation SkillsTeam LeadershipProblem Solving
Tools & Technologies
Salesforce.comMS OfficeEducational Technology ToolsDigital Content SystemsCRM Technologies
Industry Keywords
PublishingEdtechK–12 MarketHigher EducationState Adoption Processes