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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing integrated marketing strategies that drive membership growth and business results, with a strong focus on campaign management, budget oversight, and stakeholder communication.
Highest-signal resume keywords
Integrated Marketing Strategy DevelopmentDirect Marketing ExperienceCampaign ManagementBudget ManagementLeadership and Mentoring
About the role
Key responsibilities & impact- Develop integrated membership marketing, campaign, and go-to-market strategies driving acquisition, membership growth, and measurable business results
- Define campaign messaging, content, and promotional strategies to improve AAA Membership conversion
- Lead end-to-end campaign activation across Marketing Centers of Excellence, business partners, and external agencies
- Identify and activate opportunities across AAA business lines and strategic partnerships
- Provide direction and coaching to marketing associates
- Direct acquisition and retention marketing campaigns using awareness and acquisition tactics
- Lead the strategy, development, and implementation of tactical marketing strategies
- Participate in strategic planning with Business Line senior leaders
- Develop and implement complex marketing strategies and tactics to achieve sales, revenue, and renewal goals
- Monitor business results against plan and revise tactics based on trends
- Assess programs and recommend scalable, efficient growth strategies
- Develop, manage, and balance the Product Marketing Budget
- Communicate marketing budgets and spending to executive stakeholders
- Direct ACA Marketing Partners on strategy and day-to-day activities; may supervise lower-level Marketing personnel
- Oversee marketing messaging for brand consistency and cost efficiency
- Partner with internal legal counsel to review marketing materials
- Create new business events, partnerships, and programs with agents, associates, sales managers, and business leadership
- Own third-party partner relationships
- Build strategic alliances with internal and external organizations and media partners
- Create and implement direct mail, creative assets, email, SEM, advertising, digital, sponsorship, social media, and media relations programs
- Measure marketing program effectiveness
- Provide marketing expertise and consultation to sales managers and agents
- Develop partnerships within the Corporate Marketing Team
- Present audience acquisition and retention strategies to senior management
- Maximize target audience segmentation across marketing tactics
- Coordinate tactical marketing programs with Corporate Marketing and stakeholders
- Communicate with outside vendors regarding advertising and marketing
- Develop and execute messaging across the customer journey
- Perform other duties as assigned
Requirements
What you’ll need- Bachelors’ degree (BS/BA) in Marketing, Advertising, Business, or related field; equivalent experience may be considered in lieu of degree
- 7+ years’ applicable experience
- 5+ years’ experience with direct marketing, broad-based media, and digital marketing
- Comprehensive understanding of the marketing discipline, including principles and functions, consumer research and methodologies for quantifying results
- Superior written and oral communication skills
- Ability to work effectively managing a variety of projects and tasks requiring significant interaction with others outside the department
- Flexibility to quickly adapt to changes in priorities
- Ability to interact with senior management
- Ability to multi-task and manage multiple projects at one time
- Ability to analyze results and identify and implement strategies to improve business results
- Proven planning and budgeting skills
- Strong interpersonal and leadership skills
- A high degree of professionalism and integrity
- Desktop computing skills, including standard business application software such as Microsoft Office, Word, Excel, PowerPoint, Visio, Access, MAC Quark, and Adobe desktop publishing
- Ability to work as a team member with all levels of management, outside vendors, suppliers, and club partners
- Ability to mentor and lead others
Benefits
Comp & perks- Annual Bonus Eligibility
- Hybrid schedule (3 days on-site weekly)
- Comprehensive health benefits package
- Generous accrued paid time off + 8 paid holidays
- 401(K) plan with company match up to 7%
- Professional development opportunities and tuition reimbursement
- Paid time off to volunteer & company-sponsored volunteer events throughout the year
- Free AAA Premier Membership
- Health & Wellness Program
- Health Concierge Service
- Life Insurance
- Short Term/Long Term Disability
- Medical, Dental, and Vision plan options
- Up to 2 weeks Paid parental leave
- 2+ weeks of PTO within your first year
- Paid company holidays
- Company provided volunteer opportunities + 1 volunteer day per year
- Continual learning reimbursement up to $5,250 per year
- Free AAA Membership
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingConsumer ResearchMarketing PrinciplesCampaign MessagingMarketing Program Effectiveness MeasurementProject ManagementStrategic PlanningTactical Marketing ImplementationAudience SegmentationMarketing Budgeting
Soft Skills
Superior Written CommunicationOral Communication SkillsInterpersonal SkillsFlexibilityTeam Collaboration
Tools & Technologies
Microsoft OfficeAdobe Desktop PublishingMAC QuarkVisioAccess
Industry Keywords
Membership MarketingAcquisition StrategiesRetention MarketingBrand ConsistencyStrategic Partnerships