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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong capabilities in integrated marketing campaign development, execution, and optimization across various digital channels. Proficient in audience insights analysis, marketing performance reporting, and collaboration with cross-functional teams.
Highest-signal resume keywords
Integrated Marketing Campaign DevelopmentMarketing Automation PlatformsDigital Marketing ChannelsAudience Segmentation StrategiesContent Creation
About the role
Key responsibilities & impact- Support the development, execution, and optimization of integrated marketing campaigns across digital, email, social media, content, and event channels
- Help identify target audience insights, market trends, and competitive positioning opportunities
- Inform marketing strategy, messaging frameworks, and campaign planning
- Partner with Sales, Product, Customer Experience, and Creative teams
- Align marketing initiatives with go-to-market priorities, product launches, and organizational goals
- Assist with creating and managing blog posts, email campaigns, social media content, case studies, product one-pagers, landing pages, and event materials
- Contribute to marketing performance reporting, campaign analytics, A/B testing, and audience segmentation
- Track campaign performance, website traffic, lead generation, conversion rates, and audience engagement
- Participate in marketing team meetings, product demonstrations, and cross-functional planning sessions
- Build knowledge of Amplify's brand, competitive landscape, and go-to-market strategy
Requirements
What you’ll need- Current enrollment in an undergraduate degree program and returning to school in Fall 2027
- Full-time availability from June 7, 2027, through August 13, 2027
- Must be authorized to work in the United States
- Must reside in the United States for the internship's duration
- Strong written and verbal communication skills
- Ability to synthesize information, identify themes, and communicate insights clearly
- Knowledge of and interest in the K–12 education technology field
- Working knowledge of marketing automation and email platforms such as HubSpot, Marketo, Pardot, or Mailchimp
- Exposure to digital marketing channels including SEO/SEM, paid media, social media advertising, content marketing, or affiliate marketing
- Background in marketing, communications, public relations, content creation, or brand management
- Portfolio of writing or creative work strongly preferred
- Comfort with social media management platforms such as Hootsuite or Sprout Social
- Grounding in Canva or Adobe Creative Suite and analytics platforms such as Google Analytics is a plus
- Understanding of marketing funnel principles, buyer journey mapping, audience segmentation strategies, and brand voice development
- Ability to manage multiple projects, meet deadlines, and work effectively across creative and analytical teams
- Background check required if selected
- May be required to provide additional documentation, proof of vaccination, or submit to enhanced background screening
Benefits
Comp & perks- Paid, remote 10-week internship
- Direct exposure to marketing tools, platforms, and best practices used in EdTech
- Real-world marketing challenges influencing brand presence, audience engagement, and revenue growth
- Contributions to meaningful marketing campaigns and brand-building initiatives
- Mentorship from industry professionals
- Exposure to Content Marketing, Digital Marketing, Email Marketing, Social Media, Demand Generation, Product Marketing, and Marketing Analytics
- Hands-on training in a fast-paced, agile environment
- Virtual speaker series featuring Amplify executives
- Product demos, team-building activities, and engagement initiatives
- Dedicated mentorship
- 2-day in-person experience at Amplify HQ in Brooklyn, NY
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Email MarketingSEOContent MarketingA/B TestingAnalytics ReportingBuyer Journey MappingBrand Voice DevelopmentLead GenerationConversion Rate OptimizationProject Management
Soft Skills
Strong Written CommunicationVerbal CommunicationInformation SynthesisDeadline ManagementCollaboration
Tools & Technologies
HubSpotMarketoPardotMailchimpHootsuiteSprout SocialCanvaAdobe Creative SuiteGoogle Analytics
Industry Keywords
K–12 Education TechnologyMarketing Funnel PrinciplesCompetitive PositioningMarket TrendsCreative Work Portfolio