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Director of Integrated Marketing
Triple Whale 🐳Posted 10/19/2026full-timeNew York City • New York • United StatesLead💰 $195,000 - $220,000 per yearWebsite
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive expertise in B2B marketing, particularly in SaaS environments, with a strong focus on integrated marketing strategies, demand generation, and content development. Proven ability to lead cross-functional teams, optimize acquisition campaigns, and leverage AI for enhanced marketing performance.
Highest-signal resume keywords
B2B Marketing ExperienceIntegrated Marketing StrategyDemand GenerationContent StrategyAI Proficiency
About the role
Key responsibilities & impact- Own Content and Performance strategy, investment decisions, and results across evergreen programs and integrated campaigns
- Lead the Heads of Content and Performance, developing their capabilities and holding teams accountable for results
- Partner with Brand, Creative, Creator Marketing, Product Marketing, Ecosystem Marketing, Sales, Growth, Operations, and Analytics
- Build year-round strategies across content, paid acquisition, lifecycle, and conversion rate optimization
- Shape editorial strategy across social, video, thought leadership, and education
- Set performance channel strategy, audience targeting, testing priorities, offers, landing pages, and conversion paths
- Shape email and in-app lifecycle programs, segmentation, messaging, and testing
- Own acquisition campaigns converting free users to paid customers
- Lead integrated campaigns from brief through launch, optimization, and results
- Align cross-functional teams around campaign ideas, audiences, objectives, budgets, and resources
- Use AI and automation to improve ideation, learning, and execution
- Assess team capabilities, develop functional leaders, and make hiring and organizational recommendations
- Set targets and allocate Content and Performance resources
- Own marketing-sourced pipeline and net-new customer acquisition
- Establish tracking and reporting for engagement, acquisition efficiency, and pipeline quality
- Evaluate attribution, test assumptions, and make investment tradeoffs
Requirements
What you’ll need- 12+ years of B2B marketing experience, including substantial experience in SaaS or software businesses and direct responsibility for integrated marketing, demand generation, and content strategy
- 5+ years in senior marketing leadership roles, including managing managers or functional heads, owning budgets, and setting strategy across multiple marketing disciplines
- Strong creative and editorial judgment, alongside hands-on depth in paid acquisition, lifecycle marketing, and content distribution
- Experience with both sales-assisted and self-serve customer journeys
- Record of building evergreen content and demand programs and owning integrated campaigns from brief through results
- Strong analytical skills and experience making investment decisions using acquisition costs, conversion, pipeline quality, and business results
- Deep, practical AI proficiency in professional and personal lives, with examples of repeatable workflows beyond basic prompting
- Clear communication, direct feedback, and ability to bring teams with different priorities together around a plan
- Familiarity with the ecommerce landscape is a strong plus
- Familiarity with the broader AI and data landscape is a strong plus
Benefits
Comp & perks- Equal opportunity employer
- Inclusive work environment
- Referral program
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Performance StrategyPaid AcquisitionLifecycle MarketingContent DistributionAnalytical SkillsCampaign ManagementAudience TargetingConversion Rate OptimizationEmail MarketingAttribution Evaluation
Soft Skills
Creative JudgmentClear CommunicationTeam LeadershipDirect FeedbackCross-Functional Collaboration
Tools & Technologies
Automation ToolsAnalytics PlatformsEmail Marketing SoftwareContent Management SystemsAI Tools
Industry Keywords
SaaSEcommerceCustomer AcquisitionIntegrated CampaignsContent Marketing