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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B growth marketing and demand generation, with a strong focus on campaign execution and marketing strategy. Proficient in leveraging AI tools for audience targeting and campaign optimization while maintaining effective communication and stakeholder management.
Highest-signal resume keywords
B2B Growth MarketingCampaign ExecutionMarketing Automation PlatformsAudience TargetingCross-Functional Leadership
Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Develop comprehensive briefs and implement integrated marketing campaigns to increase lead generation, pipeline velocity, customer acquisition, and revenue growth
- Coordinate with Product Marketing, Segment Marketing, Field Marketing, Integrated Marketing, and creative execution teams
- Establish communication channels and governance processes to provide campaign updates, align objectives, and track execution
- Engage field marketing and solutions teams to assess growth opportunities, gather campaign feedback, and iterate on tactics
- Translate product value propositions into concrete, multi-touch growth campaigns
- Provide creative guidance based on strategic messaging
- Plan and execute campaigns migrating customers from legacy TDM/copper networks to fiber, Ethernet, and advanced wireless solutions
- Partner with third parties and stakeholders to develop content for programmatic and syndication efforts
- Build, refine, and maintain granular target lists using Verizon customer-base analytics
- Use internal customer databases and AI resources to size addressable markets and develop targeted campaign lists
- Package marketing assets into outreach toolkits for direct sales representatives and account executives
- Track campaign KPIs, including click-to-convert rates, TDM-to-IP conversions, MQL/SQL volume, and incremental bookings
- Optimize campaign ROI
Requirements
What you’ll need- Bachelor’s degree or four or more years of work experience
- Six or more years of relevant experience, demonstrated through work and/or military experience or specialized training
- Relevant marketing experience in B2B growth marketing, demand generation, campaign execution, marketing strategy, and/or Product Marketing
- Willingness to travel
- Experience with legacy network modernization campaigns or enterprise telecom product campaigns
- Experience with audience targeting
- Experience presenting decks/presentations to all levels of the organization, including executive leadership
- Experience developing campaigns in enterprise, Public Sector, and B2B marketing
- Practical experience applying AI tools for list building, campaign personalization, predictive audience targeting, and workflow efficiency
- Proficiency with marketing automation platforms such as Marketo and Eloqua
- Proficiency with Salesforce and database segmentation tools
- Customer segmentation experience
- Cross-functional leadership, analytical, and stakeholder management skills
- Proven track record in multi-channel campaign execution
- Experience translating positioning and messaging frameworks into tactical marketing plans and brief creation
Benefits
Comp & perks- Medical, dental, and vision insurance
- Short- and long-term disability insurance
- Basic life insurance
- Supplemental life insurance
- AD&D insurance
- Identity theft protection
- Pet insurance
- Group home and auto insurance
- Matched 401(k) savings plan
- Up to 8 company-paid holidays per year
- Up to 6 personal days per year
- Paid parental leave
- Adoption assistance
- Tuition assistance
- Incentives
- Potential premium pay such as overtime, shift differential, holiday pay, and allowances
- Up to 15 days of vacation per year for newly hired employees, increasing with additional service
- Hybrid work arrangement with work from home and a minimum of three days per week in the office
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Demand GenerationCampaign StrategyCustomer SegmentationMulti-Channel Campaign ExecutionTactical Marketing Plans
Soft Skills
Analytical SkillsStakeholder ManagementPresentation Skills
Tools & Technologies
MarketoEloquaSalesforceDatabase Segmentation ToolsAI Tools
Industry Keywords
Legacy Network ModernizationEnterprise TelecomPublic Sector MarketingCampaign KPIsRevenue Growth