Kemper

VP, Marketing Distribution

Kemper
Posted 10/19/2026full-timeUnited StatesLead💰 $190,950 - $335,500 per yearWebsite
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Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing marketing strategies that align with sales and distribution objectives, while leading and transforming multi-disciplinary marketing organizations. Proven ability to integrate capabilities and optimize marketing investments through data-driven insights.

Highest-signal resume keywords
Marketing Strategy DevelopmentBrand ActivationProduct MarketingLeadership in Marketing OrganizationsInsurance Industry Experience

About the role

Key responsibilities & impact
  • Set marketing strategy for Kemper Distribution
  • Lead capabilities translating business, product, channel, and customer priorities into market-facing and field-facing execution
  • Integrate P&C and Life marketing capabilities into a cohesive Distribution model
  • Lead brand activation within enterprise standards
  • Oversee product marketing, sales materials, content, campaigns, social media, incentive trips, events, and training content
  • Lead product marketing and go-to-market strategies for P&C and Life products
  • Translate complex insurance offerings into value propositions for agents, sales teams, and customers
  • Support product launches, enhancements, and strategic market initiatives
  • Partner with Distribution, Product, Digital, Corporate Brand, and enterprise leaders
  • Design and implement the Distribution Marketing operating model
  • Oversee marketing budgets, agency and vendor relationships, and performance measurement
  • Use customer, agent, market, and competitive insights to optimize marketing investments
  • Own Distribution-level brand activation and coordinate with Corporate Marketing and Digital/Lead Generation
  • Lead an organization of approximately 15–20 marketing professionals
  • Build capabilities, talent, structure, and leadership bench
  • Lead organizational change and establish accountability, decision rights, performance expectations, and customer- and outcome-focused culture

Requirements

What you’ll need
  • Significant progressive leadership experience in marketing, distribution marketing, product marketing, customer marketing, sales enablement, or a related discipline
  • Experience leading multi-disciplinary marketing organizations in a complex, national business
  • Insurance or financial services experience strongly preferred
  • Demonstrated success developing marketing strategies supporting sales, distribution, product, and customer objectives
  • Experience integrating or transforming organizations, capabilities, or operating models
  • Strong experience with brand activation, product marketing, campaigns, content, social media, sales enablement, events, and marketing performance
  • Executive presence and ability to influence senior leaders across organizational boundaries
  • Bachelor's degree or equivalent experience required
  • Advanced degree preferred

Benefits

Comp & perks
  • Annual discretionary bonus
  • Medical insurance
  • Dental insurance
  • Vision insurance
  • Paid time off (PTO)
  • 401(k)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Distribution MarketingSales EnablementCampaign ManagementContent DevelopmentSocial Media MarketingPerformance MeasurementMarket Insights AnalysisProduct Launch SupportGo-To-Market StrategyOrganizational Change Management
Soft Skills
Executive PresenceInfluencing Senior LeadersTeam LeadershipAccountability EstablishmentCustomer-Focused Culture
Certifications & Qualifications
Bachelor's DegreeAdvanced Degree Preferred
Industry Keywords
InsuranceFinancial ServicesDistribution ModelMarket-Facing ExecutionCustomer Insights