American Express

Senior Analyst – Customer Marketing

American Express
Posted 10/22/2026full-timeToronto • CanadaSenior💰 CA$68,000 - CA$102,000 per yearWebsite
Apply

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in shaping and delivering marketing strategies, developing customer experiences, and leveraging data insights to drive decision-making. Proven ability to lead cross-functional initiatives and collaborate effectively with diverse teams.

Highest-signal resume keywords
Marketing Strategy DevelopmentCustomer Experience DesignData-Driven Decision MakingCross-Functional CollaborationCampaign Performance Measurement

About the role

Key responsibilities & impact
  • Shape and deliver the early-tenure marketing strategy
  • Digitize and transform welcome packages for Cardmembers
  • Develop new functionalities and experiences on the Amex App and Online portal
  • Lead end-to-end marketing initiatives across digital and offline channels
  • Partner with creative agencies and internal teams
  • Identify gaps and opportunities across the Cardmember journey
  • Develop, test, and launch new experiences and capabilities
  • Measure campaign and channel performance and translate insights into recommendations
  • Track KPIs and customer and competitive trends
  • Contribute to annual strategic marketing planning
  • Collaborate with Marketing, Servicing, Technology, Legal, Compliance, and external agencies

Requirements

What you’ll need
  • Curious, collaborative, proactive, and excited to make an impact
  • Take initiative and own projects from concept through implementation and evaluation
  • Comfortable challenging the status quo and identifying smarter, more effective approaches
  • Ability to balance multiple priorities while staying organized and detail-oriented
  • Use data and insights to solve problems and make decisions
  • Build strong relationships and communicate effectively with teams and stakeholders
  • Customer-first mindset and interest in creating useful, relevant, and engaging experiences
  • Comfortable working with Microsoft PowerPoint, Excel, and Word
  • 2+ years of experience in Marketing, Product Management, or a related area
  • University degree in Business, Marketing, or a related discipline
  • Employment eligibility to work with American Express; the company will not pursue visa sponsorship

Benefits

Comp & perks
  • Competitive base salaries
  • Bonus incentives
  • Support for financial-well-being and retirement
  • Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
  • Generous paid parental leave policies (depending on your location)
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
  • Free and confidential counseling support through our Healthy Minds program
  • Career development and training opportunities

ATS Keywords

✓ Tailor your resume
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
MarketingProduct ManagementCampaign MeasurementKPI TrackingDigital MarketingExperience DevelopmentStrategic PlanningCustomer Journey AnalysisData Analysis
Soft Skills
CuriosityCollaborationProactivityInitiativeDetail-Oriented
Tools & Technologies
Microsoft PowerPointMicrosoft ExcelMicrosoft Word
Industry Keywords
Cardmember JourneyCustomer-First MindsetCreative Agency PartnershipComplianceMarketing Initiatives