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Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in executing B2B field marketing and event management, including trade shows and conferences, with a strong focus on lead capture, CRM utilization, and post-event analysis. Capable of managing multiple events simultaneously while optimizing budgets and vendor relationships.
Highest-signal resume keywords
B2B Field Marketing ExperienceEvent ManagementCRM and Marketing Automation ToolsLead Capture ToolsStrong Communication Skills
About the role
Key responsibilities & impact- Execute assigned trade shows, conferences, and field events end-to-end
- Manage contracts, deadlines, booth space and design, shipping, drayage, staffing, hotel blocks, giveaways, signage, AV, and demo stations
- Build event briefs covering goals, target accounts, messaging, staffing, run of show, and success metrics
- Lead on-site event execution, including setup, teardown, booth staffing, troubleshooting, and scheduling
- Maintain event asset inventory in show-ready condition
- Run pre-show outreach and meeting-booking campaigns with Sales and SDRs
- Manage lead capture, scanner configuration, list cleanup, CRM and marketing automation routing, campaign attribution, and Sales handoff
- Execute post-show follow-up sequences
- Deliver post-event reports covering cost per lead, cost per meeting, sourced and influenced pipeline, and return recommendations
- Manage relationships with booth, shipping, fulfillment, promotional product, venue, and event vendors
- Track event spending against budget, flag variances, and optimize costs
- Support localized regional webinars, customer dinners, lunch-and-learns, channel-partner and integrator co-marketing
- Support Solink Summit and other company-hosted events
- Identify improvements, propose solutions, manage deadlines, and escalate risks early
Requirements
What you’ll need- 1–2 years of B2B field marketing, event marketing, or demand generation experience
- Hands-on ownership of trade shows or conferences, ideally in SaaS or technology
- Ability to run multiple events in parallel while managing deadlines, shipping windows, and vendor commitments
- Ability to work autonomously within a defined calendar and playbook
- Experience with CRM and marketing automation tooling such as Salesforce or HubSpot
- Experience with lead capture tools and maintaining clean, attributable event data
- Commercial understanding of measuring events by meetings and pipeline
- Strong written and verbal communication skills
- Willingness to travel across Canada and the United States approximately 25–35% of the time, including occasional weekends
- Valid documentation to travel across Canada and the United States
- Ability to work a hybrid schedule from the Ottawa office
- Must undergo a criminal records check upon hire
- Must be a Canadian citizen, including dual citizens, or eligible to work in Canada
- Willingness to comply with Solink’s security policies and standards
Benefits
Comp & perks- Meaningful equity for every full-time, permanent employee
- Fully paid health and dental benefits with no waiting period
- $500 health spending account
- Monthly reimbursement for fitness, wellness, or mental health programs
- Flexible working arrangements where the role allows
- Advancement based on contribution, initiative, and ability to raise the bar
- Social connection through So-learns, Solink-o, and So-lunches
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Event ExecutionBudget ManagementData AnalysisLead GenerationVendor Management
Soft Skills
Autonomous WorkProblem-SolvingCollaboration
Tools & Technologies
SalesforceHubSpotLead Capture Tools
Certifications & Qualifications
Criminal Records Check
Industry Keywords
SaaSDemand GenerationTrade ShowsConferencesEvent Marketing